Liquid Boost
Four Sigmatic, Los Angeles, says new Four Sigmatic coffee creamers contain the market's highest dosage (500mg) of functional mushrooms.

The functional creamers come in three SKUs: Think, for a clearer mind and increased productivity; Gut Health for maintaining the gut microbiome; and Balance, for stress regulation and glowing skin. 

Each powdered variety is made with coconut milk, MCT Oil, mushrooms, adaptogens, real vanilla, real cacao, and zero artificial flavors or fillers. Each variety contains just six organic ingredients, the company says. Four Sigmatic Functional Creamers are available for purchase on for $20 each.

Blood Builder
FoodState Inc., Manchester, N.H., extended its MegaFood vitamin and supplement brand with Blood Builder Liquid Iron Once Daily. 

Officials say the product is formulated to support healthy energy levels, while being gentle on the stomach and non-constipating. Specifically, MegaFood Blood Builder Liquid Iron provides 27mg of iron in one serving, and officials say it is safe for menstruating women, teenage girls, vegans and vegetarians, athletes and recent blood donors—all of who are at increased risk of being low in iron.

Available in an 8oz bottle (SRP: $30.76) or 16oz bottle (SRP: $50.96), Blood Builder Liquid Iron is made with real tart cherry and fruit juice concentrates. It is Non-GMO Project Verified, certified glyphosate residue free, tested for 125+ herbicides and pesticides, vegetarian, gluten free, and made without dairy and soy.

Shot of Happiness
So Good So You, Minneapolis, extended its probiotic juice shot line with a new blend called, “Happy.”

Officials say the organic blood orange guava cold-pressed juice shot is powered by ashwagandha, along with saffron and 100% of the recommended daily value of vitamin D3. It also contains one billion CFUs of probiotics to support digestive and immune health, officials say. 

"Happy" is available in the produce section of supermarkets nationwide, including Target, Sprouts and Albertsons. 

"Wellness is top of mind for everyone right now, including our customers who need a mental health boost amidst the ongoing pandemic and all the associated stressors," said Rita Katona, So Good So You co-founder and executive chair.

Super Supplement
The national nutritional supplement retail franchise Nutrishop, Henderson, Nev., said it started offering new Super Multi+ by NU-TEK Biosciences LLC, Minnetonka, Minn. 

Super Multi+ combines vitamins and minerals including vitamins A, C, D3, E, K, B1, B2, B12 as well as zinc, magnesium, and iron with five specialized blends to support overall health and the immune system. 

"Health-conscious individuals generally choose to supplement with vitamins and minerals each day for various reasons, either they have a known deficiency, they have nutritional gaps in their diet, or they like having that extra insurance for their health and wellness goals," said Bryon McLendon, Nutrishop founder and CEO. "We are excited to add Super Multi+ to our health and wellness roster of top-quality supplements. We consider it a game-changer."

Super Multi+ contains no synthetic colors, no artificial flavors and no artificial sweeteners. For those who don't prefer a powdered formula, Super Multi+ also is available in a three-capsule serving.

Keto Friendly
Good Good Natural Sweetness LLC, Lews, Del., extended its Krunch Keto Bar line with two new varieties.

Officials describe new Almond Banana as “sweet and nutty and coated in chocolate (with fibers).” Similarly, new Coconut combines coconut and chocolate (with fibers). The bars are sweetened with erythritol and stevia extract and each delivers 4g of healthy fat per 1.23oz serving with only 2g of net carbs. 

Good Good Krunch Keto Bar are sold on Amazon and as 15-pack boxes for $29.99 per box.