2025 Food and Beverage Trends

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While most morning meals are prepared at home, on-the-go and away-from-home breakfast occasions are expected to experience some growth through 2027, driven primarily by Gen Z and millennial consumers. 

According to the IFIC survey, one-third of Americans (33%) reported changing their LNCS consumption habit between April 2023 and April 2024. While 10% said they increased LNCS consumption and 6% said they started consuming LNCS, 11% said they decreased LNCS consumption and 6% said they stopped consuming LNCS altogether.

Comprising 20 experts from diverse segments of the culinary world, the SFA Trendspotters track emerging specialty food and beverage products in their own work and at the bi-annual SFA Fancy Food Shows, thereby getting an early look at the flavors, formats, and ideas that will hit mainstream retailers and restaurants sooner than later.

The trend predictions are developed by Kroger's industry-leading team of food experts including Our Brands' product developers, chefs, buyers, culinary specialists and Kroger's retail data science arm, 84.51º, for a well-rounded projection of what customers will be buzzing about for the upcoming year.

As business leaders and local governments struggle to navigate changes in the commercial real estate market to address a forever changed landscape of urban needs, Chobani is embracing a new vision for how businesses can invest in and deliver sustained impact for their home community.

Nutrition has become hyper-personalized, and we owe much of that to advanced technology. As tech has taught us more about how our bodies and brains work, we’re paying more attention to how the foods and beverages we consume affect us beyond physiology. This single but sweeping development has significantly shaped food trends for the coming year and beyond.

The Whole Foods Market Trends Council – a collective of more than 50 Whole Foods Market team members ranging from foragers and buyers to culinary experts – develop these trend predictions each year through a combination of deep industry experience, keen observation of consumer preferences, and collaborative sessions with emerging and established brands.

There will be an increase in diversified ingredient sourcing, while the humanization of technology will be essential for consumers who are apprehensive about technology being used to create, modify and produce the food they put into their bodies.

We’ve pinpointed four flavors for 2025, each representing opportunity for differentiation while aligning with larger, sustaining trends. As we see them take shape on restaurant menus, each also promises opportunity in the retail space, offering a parallel path for consumer exploration and adoption.