2025 Food and Beverage Trends

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These trends reflect a dynamic market where consumers are looking to their drinks to deliver bold experiences, comforting familiarity, health-conscious options, and functional benefits.

The Index provides a comprehensive view of consumer sentiment, assessing how a broad selection of potential macro stressors personally impacts consumers and as a result, their purchasing behavior.

In its 2024 Year in Review special report, 84.51°, the retail data science, insights, and media company helping Kroger and its partners create customer-centric shopper journeys, reveals two critical gaps in today’s grocery shopping experience, especially between generations, and highlights potential solutions that could reshape how consumers shop in the future.

With this year's report, McCormick unveils its 2025 Flavor of the Year: Aji Amarillo, a pepper native to South America featuring fruity, tropical notes with moderate heat. McCormick is offering a taste of this standout flavor with their new Aji Amarillo Seasoning, available for a limited time online beginning early February.

Launched in 2022, the initiative fosters mentorship for cohort members with Whole Foods Market experts, provides tailored educational opportunities and gives participants the potential for direct financial support. 

“Sales of store brands hit a record high last year,” said PLMA president Peggy Davies. “The quality, value and innovation that store brands provide can’t be beat.”

Some of the grocery industry’s leading retailers will share merchandising, marketing and consumer insight trends at this year’s at The Food Marketing Conference, March 25-26, at the Radisson in Kalamazoo, Mich. 

The proposed FOP nutrition label, also referred to as the "Nutrition Info box," provides information on saturated fat, sodium and added sugars content in a simple format showing whether the food has "Low," "Med" or "High" levels of these nutrients. 

Annual eGrocery sales climbed 9.1% compared to 2023, driven by aggressive promotions on subscription and membership programs, which became widespread mid-year. These discounts, ranging from 33% to 80%, resonated with budget-conscious shoppers seeking savings and contributed to increased engagement and retention rates among digital grocery customers.

Digital technologies loom large on the list—from the growing impact of artificial intelligence to the need for tech-enabled traceability across the food supply chain. What’s in our food also figures prominently.