2025 Food and Beverage Trends

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A significant 68% of US consumers agree that store brand items offer better value than brand name items, and some 61% agree that brand name items are not always higher-quality than store brands. 

This CFI/FMI study reveals that people interpret truth in food and agriculture based on a variety of factors including values, motivations, personal experiences and the sources they trust most. The research defines where consumers sit across the truth spectrum.   

Among US consumers, mental factors including sleep quality, work/life balance, and a healthy home environment are growing in importance,

According to the survey, one in four Americans (24%) say that they or someone in their household has a food allergy (13%), intolerance (8%), and/or sensitivity (9%). Nuts were the most reported allergen, while dairy ranked highest among both intolerances and sensitivities. 

A majority of individuals currently taking a GLP-1 for weight loss plan to continue for less than two more years, and 90% of those who had discontinued use were on the medication for less than one year.

 Circana’s proprietary “5 Cs of Success” framework has emerged as a defining playbook for category leaders, emphasizing Community Connections, Comprehensive Value, Collaborative Growth, Catering to Multi-Pronged Wellness, and Company Culture.

This comprehensive research reveals how evolving consumer priorities, a growing focus on health-conscious choices, and broader macroeconomic factors are transforming snacking behaviors.

Recent consumer research by product development group AMC Global and OpinionRoute, LLC reveals the evolving preferences of this rapidly growing group of medication users and how this presents both challenges and opportunities for food and beverage brands.

In addition to an overall picture of the packaged food space, the data and report cover hot topics, including protein and fiber fortification, opportunities in snacking, GLP-1 usage, and functional food insights.