Articles by William A. Roberts, Jr.

The road to health is paved with good intentions, positive messages and, above all, tasty products.

H.J. Heinz innovates in French fries, a line of Boston Market products and tuna, acquires two leading appetizer brands, and, oh yeah, invigorates the ketchup category.

Editorial Views

Once solely found in foodservice, appetizers have made their way to the retail side and are finding an audience with consumers looking for smaller, more adventurous meals.

B2B's broader, more open markets result in better prices for products and reduced procurement costs.

Consumer palates adhere to no boundaries in their quest for new and exciting ethnic foods and drinks.

Generally, consumers view canned items as less-than-fresh. However, the shelf-stable sector has benefited from technological innovations to expand its range of offerings.

An increasingly diverse and demanding student population has university foodservice directors scrambling to meet their needs. These sophisticated students recognize one thing: if a product or service fails to meet any of their expectations, other options are available.

Senior consumers possess the same needs, constraints and experimental natures of other age groups.

Energy drinks and sports beverages share many common traits, but their differences may become more pronounced.