It is now nearly six years since Innova Market Insights identified interest in clean-label options as one of its Top Trends for 2011. Of course, related new product development and marketing on this platform has continued to develop.
Sports nutrition is flexing its market muscle as mainstream consumers express more interest for all forms of performance foods and beverages that aid their active lifestyles.
Today, despite concerns over the definition and use of the term “natural” in some quarters, there’s been continued growth in products marketed on natural or clean label platforms.
In this year’s survey, conducted through BNP Media’s Market Research Division, processors revealed the ingredients and trends they see as forming the backbone of the healthful products market.
Snacking may very well be the new American pastime. According to the recent report from Mintel, “Snacking Motivations and Attitudes US 2015,” nearly all Americans (94%) snack at least once a day.