Growing consumer focus on health, fitness and functional nutrition continues to fuel innovation and demand across animal- and plant-based protein markets
Protein’s evolution from essential nutrient to mainstream functional ingredient has transformed food and beverage innovation, with demand projected to climb steadily over the next decade. As brands expand protein fortification across categories, formulators face the challenge of balancing nutrition goals with the taste, texture and sensory experiences consumers expect.
A new IFIC survey finds nearly half of Americans quickly recognized the updated Dietary Guidelines and Food Pyramid, but many remain unclear on how to apply the advice. The findings highlight ongoing challenges — and opportunities — in communicating nutrition guidance, particularly around cost perceptions, protein priorities and emerging food trends.
New USDA limits on sugar and sodium, alongside a push for more protein, are reshaping school meal product development. Manufacturers that treat these shifts as innovation opportunities can deliver nutritious, appealing foods that drive participation.
While praising the updated Dietary Guidelines for Americans for clarity and limits on saturated fat and alcohol, the Physicians Committee for Responsible Medicine says key recommendations need revision. The group argues stronger guidance on plant-based diets, animal protein and certain processed foods is critical for long-term public health.
The ambiguity continues as half of Americans also do not know how much sodium they consume each day. When asked about their personal daily sodium consumption, 48% of Americans say they simply “don’t know,” while estimates vary widely for the other 52%.
Innovative approaches that harness the power of science and technology continue to emerge
January 12, 2022
In 2022, Americans will broaden their horizons in search of more effective ways to manage their stress, whether it be their pursuit of micronutrients like B vitamins and magnesium or macronutrients like whole grains and protein. CBD-infused foods will also move even closer to center stage.
Eggs are one of the best sources of choline, an essential nutrient critical for fetal brain development. The Advisory Committee classified choline as an important nutrient that is under-consumed by all Americans. Importantly, 92% of pregnant women fail to meet the daily Adequate Intake (AI) recommendations for choline.
Experts to review scientific evidence on key nutrition topics to inform development of new guidelines
February 25, 2019
The committee’s work will kick off at a public meeting to be announced in the coming weeks. The committee will review scientific evidence on specific nutrition and health related topics and scientific questions (PDF, 477 KB) that, for the first time, reflect both public comments and federal agency input. Throughout their deliberations, the public and other stakeholders will be encouraged to provide comments and feedback.
Processes for 2020 Dietary Guidelines to begin later this year
May 25, 2017
The eighth edition of this report highlighted the importance of following a healthy eating plan that includes a variety of nutrient-dense foods as well as limiting calories from components such as added sugars, saturated fats and reducing sodium intake.