Articles Tagged with ''food marketing''

Sustainability-marketed products now account for more than a quarter of US CPG sales. The findings highlight continued consumer demand and long-term growth opportunities for brands.

natural bliss is rolling out a new creative platform alongside fresh flavors and redesigned packaging for its dairy creamers. A partnership with Meghann Fahy brings the launch to life through a high tea-inspired coffee experience

Amid continued volume declines in center-store categories, Kraft Heinz is redirecting capital toward R&D, marketing and product superiority initiatives — signaling renewed emphasis on formulation upgrades and brand reinvestment heading into 2026.

Vibrant Ingredients has promoted Jillian Hermanowicz to chief marketing officer following her leadership of the company’s 2025 rebrand. In the role, she will continue to oversee enterprise marketing, insights and communications while partnering closely with sales and R&D to support growth.

PLMA’s North American show made one thing clear: it’s never been easier to launch a “good enough” product. As private label and fast followers close the gap, branded players face new pressures—and new opportunities—heading into 2026.

Nearly 1,000 food industry professionals will gather in Kalamazoo, Mich., March 24–25, 2026 for the WMU Food Marketing Conference. The event blends executive insight, emerging talent and timely topics—from AI to health and wellness—shaping food and CPG marketing.

A new industry campaign spotlights the CPG sector’s push for clearer labels, accessible information and stronger consumer confidence. With initiatives like SmartLabel, Facts Up Front and TruthAboutIngredients.org, brands aim to meet rising expectations for transparency in 2026 and beyond.

Consumers are entering 2026 feeling overwhelmed, skeptical and hungry for what’s real. This feature breaks down five ways brands can cut through the chaos and build authentic connection.

New research from NYU Stern’s Center for Sustainable Business finds that consumers respond strongly to social sustainability claims—especially when tied to a product’s core purpose. Messages focused on access, basic needs and community support significantly outperformed traditional category claims across demographics.

As 2026 approaches, food and beverage brands face rising pressure from inflation, tariffs, and tightening competition. Discover five decisive shifts that can help your brand move faster, think clearer, and lead with confidence.