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RXBAR has added Chocolate Chip Peanut Butter to its High Protein lineup, offering 19g of plant-based protein made with six recognizable ingredients. The launch reflects growing consumer demand for high-protein snacks that balance nutritional benefits, ingredient transparency and indulgent taste.

Consumers increasingly say they want less sugar and sodium, but taste remains a critical barrier to adoption. Advances in natural sweeteners, fermentation-derived ingredients and flavor-enhancement technologies are helping formulators balance health goals with sensory appeal.

Neuro has expanded its functional gum lineup with a limited-edition Watermelon Energy & Focus Gum. The launch reflects growing demand for convenient energy solutions that pair functional ingredients with nostalgic, trend-forward flavors in portable formats.

Fields Good has entered the functional snacking space with a lineup of cookies formulated to support focus, sleep and protein intake. Founded by Ashley Fields, daughter of Mrs. Fields founder Debbi Fields, and Kim Anderson, the brand aims to blend wellness-focused ingredients with the taste and texture consumers expect from traditional bakery-style cookies.

OSULLOC is bringing added functionality to the growing matcha category with the launch of Matcha Plus, a line of powdered beverages formulated with ingredients targeting beauty, digestive health and focus. Available in Glow, Gut Ease and Awareness varieties, the products reflect continued consumer demand for convenient beverages that combine wellness benefits with premium tea experiences.

Dr. Brown's has launched Electrolyte Solution, a hydration beverage formulated to help replenish fluids and electrolytes during illness, travel or heat exposure. Made with coconut water, sea salt and four essential electrolytes, the ready-to-drink product is designed for children ages 1 and older while also appealing to family-wide hydration needs.

A peer-reviewed study published in the Journal of Agricultural and Food Chemistry examined the sensory properties of Chardonnay grape marc, the source material behind WellVine. Researchers found a balanced taste profile characterized by mild sweetness, bright acidity and low bitterness, findings that may have implications for formulators developing fiber-rich, polyphenol-containing and clean-label products.

Om Mushrooms expanded its functional latte lineup with the launch of a Vanilla Chai Latte Blend, available at Whole Foods Market stores nationwide and online. The beverage delivers 2,000mg of organic whole food mushrooms per serving, along with beta-glucans and 35mg of caffeine to support focus, calm and daily wellness.

Muscle Milk has reformulated its ready-to-drink protein shake lineup with ultra-filtered milk and a simplified ingredient list containing half the ingredients of the previous formula. The shakes deliver 26-42g of complete protein per serving and are made without artificial sweeteners, flavors or added colors, reflecting growing demand for cleaner-label protein products.

GHOST is expanding its energy portfolio with the launch of GHOST Energy Sticks, a portable powder format designed to deliver the same energy and focus benefits as its canned beverages. The launch reflects growing consumer demand for convenient, mix-anywhere functional drink options.