June 2011 Prepared Foods-- Those “natural” and “all-natural” declarations on product labels would appear all the rage, but consumers may not entirely trust them. A Mambo Sprouts Marketing survey of 1,000 natural product consumers, in fact, finds more than a third (34%) “not very” or “not at all” confident in current natural labeling. Nevertheless, those opinions are doing nothing to dissuade manufacturers from releasing products to appeal to the “natural” consumer.

One of the latest is from the Pepsi Lipton Tea Partnership, as 100% Natural Lipton Iced Tea promises a “simple, natural ingredient list” for each of its four flavors: Green Tea with Citrus, Iced Tea with Lemon, Iced Tea with Blueberry Pomegranate and Green Tea with Passionfruit Mango. pf