One of the latest is from the Pepsi Lipton Tea Partnership, as 100% Natural Lipton Iced Tea promises a “simple, natural ingredient list” for each of its four flavors: Green Tea with Citrus, Iced Tea with Lemon, Iced Tea with Blueberry Pomegranate and Green Tea with Passionfruit Mango. pf
June 2011Prepared Foods-- Those “natural” and “all-natural” declarations on product labels would appear all the rage, but consumers may not entirely trust them. A Mambo Sprouts Marketing survey of 1,000 natural product consumers, in fact, finds more than a third (34%) “not very” or “not at all” confident in current natural labeling. Nevertheless, those opinions are doing nothing to dissuade manufacturers from releasing products to appeal to the “natural” consumer.