Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
FoodserviceBakeryAuthentic/Ethnic

Authentic, Home-made Desserts

Technomic says restaurant dessert sales are up with patrons ordering familiar favorites with real ingredients.

By Darren Tristano
November 20, 2013

Kids, almost universally, like a few things. Consistency. Familiarity. Ice cream.

So too, it seems, do adults, at least when it comes to restaurant desserts. Since the second quarter of 2012, the desserts that have gained ground on menus at the top 500 chain restaurants across the country aren’t things like crème brulée or cheesecake flavored with exotic fruits.

What’s trending? Soda floats and oatmeal cookies are, according to Technomic’s MenuMonitor database. Grown-up flavors, such as coffee and almond, have ceded a bit of flavor share to vanilla and chocolate.

The trend toward familiar favorites on both full- and limited-service dessert menus is evident at chains such as The Greene Turtle, which offers a housemade root beer float, and Smashburger, which menus a Nutter Butter milkshake.

In addition, nostalgia-tinged menu items introduced just in the second quarter of this year include s’mores brownies (with a graham-cracker crust and toasted-marshmallow topping) at LongHorn Steakhouse, Yard House and Taco Mac Sports Grill; and a Monster Cookie Sandwich (vanilla ice cream layered between two oversized chocolate-chip cookies, with whipped cream and chocolate sauce on the side) at Carolina Ale House.

Why the new emphasis on old-fashioned treats? It could be that consumers crave tastes of home and childhood during times of perceived instability, and anxieties linger from the slow economic recovery. But, perhaps even more so, consumers are increasingly attuned to the concept of authenticity—of back-to-the-basics ingredients, recipes and preparations. And, on the desserts front, few things register as more “real” than a fresh, warm, chunky cookie like Grandma might have made.

Along a similar line, nearly half of consumers (48%) polled for Technomic’s recently released “Dessert Consumer Trend Report” indicated that they would be more likely to order—and would be willing to pay at least slightly more for—desserts described as featuring “real” ingredients. That’s higher than the share who said the same for “premium” (39%) or “natural” (35%).

Worth noting, too, is that just because consumers want nostalgic tastes doesn’t mean they always want them in hearty, home-style portions. Consumers indicated that they share 44% of the desserts they order at full-service restaurants and 29% of those ordered at limited-service restaurants.  Offering easily shareable options and a range of portion sizes can serve to satisfy all appetites (and budgets).

One can see this idea at work in menu items, such as the new Bombolini at Biaggi’s Ristorante Italiano. The shareable dessert, capitalizing on the still-growing doughnut craze, features Italian-style doughnuts tossed in a cinnamon-sugar blend, drizzled with a caramel rum sauce and served warm with vanilla ice cream. And, chains such as Boston’s Restaurant & Sports Bar, Famous Dave’s and Gordon Biersch Brewery Restaurant (on the full-service side); and Baskin-Robbins, Dairy Queen and SONIC Drive-In (on the limited-service side) offer mini versions of their signature desserts.

The mini/shareable portions trend is poised for further growth, as consumers continue to demonstrate interest in portion and price control, even when it comes to their most comforting desserts.

KEYWORDS: authentic desserts restaurant

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Darren Tristano is chief insights officer at Technomic’s parent company, Winsight. Since 1993, he has led the development of Technomic’s Information Services division and directed multiple aspects of the firm’s operations.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    Ingredients
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Products
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

Circana Pacesetters 2026

Circana Highlights 2025 CPG Pacesetters

Bushs Baked Beans LTO Flavors

Bush’s Beans Debuts Summer-Inspired Flavors

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • To Many Hispanics, Only Authentic Will Do

    See More
  • Authentic Indian Dairy Desserts

    See More
  • Hispanic Consumers’ Taste for Authenticity

    See More

Related Products

See More Products
  • An Integrated Approach to New Food Product Development

  • The-Food-Business-Toolkit-Plus-1-Hour-Cover (1).jpg

    The Food Business Toolkit for Entrepreneurs (ebook)

  • GlobalData_logo_blue_header.png

    New Mealtime Priorities: COVID-19 Case Study

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing