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As traditional foods evolve with the infusion and influences of newly available ingredients, immigrants and technology, the flavors that make up authentically Asian dishes are growing to accommodate them.
To most consumers, “authentic” means quality, flavor, health -- and even corporate responsibility. Several foodservice brands use those notions of authenticity to connect with demanding diners.
There’s a scene in the movie Almost Famous in which the lead guitarist of the movie’s fictional up-and-coming rock band ditches his bandmates mid-tour in search of something “real” -- real people, real experiences.