Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
FoodserviceSauces & Marinades

On the National Menu

Craveable Salads

By Darren Tristano
April 10, 2014

Don’t scoff: Burgers and pizza may be the first things to come to mind when the topic of craveable foods is brought up, but salads can register on consumers’ “crave-worthy” radar, too. Especially after a winter of carb-heavy indulgences, sometimes the cool, crisp crunch of greens and veggies can’t be beat.

So, as many consumers look for lighter choices as the weather warms up, here is a look at their salad preferences, straight from Technomic’s new “Left Side of the Menu: Soup and Salad Consumer Trend Report.”

First off: Freshness and taste, unsurprisingly, are consumers’ top priorities when it comes to salads. Some 87% percent of consumers polled cited freshness as an important or extremely important factor in their selection of a salad at a restaurant or other foodservice location, and 84% said it’s important to them that salads be prepared daily.

A significant share of consumers are willing to spend more for “premium” and customizable salads, too. More than one third (35%) said they would be more likely to purchase and willing to pay more for a premium salad—restaurant operators convey this kind of higher quality through the use of name-brand or artisanal meats, cheeses and other ingredients. And, nine in 10 consumers would be willing to pay extra to add a protein to a salad: About half would be willing to pay $1–$2 more to add their choice of protein, and two fifths would be willing to pay $2.50 or more.

Favorite salads include Caesar (60% said it’s in their consideration set when choosing a salad), garden/tossed (54%), chef (49%), chicken-topped (36%) and taco (32%). Notably, Caesar salads and Caesar dressing are more popular with 18- to 34-year-olds than with those ages 35 and older. Garden and chef salads are more popular with older consumers.

Grilled chicken is consumers’ most preferred salad protein—67% said they would consider ordering a salad featuring grilled chicken. Rounding out consumers’ top five protein selections: bacon, ham, chicken salad and shrimp. Other popular salad toppings include eggs (56% would consider eggs as a topping), almonds (40%) and avocado (39%).

There’s no one clear leader when it comes to salad dressings—ranch, the top-rated choice, ranks as an appealing choice for half of consumers. Some 31% of consumers said they’d consider topping their salad with balsamic dressing; blue cheese had the same popularity.

Most important to consumers from a salad-dressings perspective is choice: More than half said it’s important that a restaurant offer a wide variety. Technomic also found that 31% of consumers said they prefer well-known, name-brand salad dressings at restaurants; that rate was significantly higher for Hispanic and African-American consumers than it was for Caucasian and Asian consumers.

As consumers look forward to hitting “refresh” on their menu selections come spring, it’s worthwhile for operators and producers alike to take a fresh look at their salad mix, so to speak. Consumers want freshness, variety and quality in their salads. And, many are willing to vote with their feet in search of a better salad: More than two fifths of consumers (and 52% of Millennials) strongly agreed that they visit certain restaurants because of the salads offered there.

KEYWORDS: dressings Protein restaurant trends salad

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Darren Tristano is chief insights officer at Technomic’s parent company, Winsight. Since 1993, he has led the development of Technomic’s Information Services division and directed multiple aspects of the firm’s operations.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Product of the Day
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    Innovation Month
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

Circana Pacesetters 2026

Circana Highlights 2025 CPG Pacesetters

Bushs Baked Beans LTO Flavors

Bush’s Beans Debuts Summer-Inspired Flavors

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • Creating Craveable Burgers

    See More
  • Consumer interest in trying grain-based salads

    Salad Menu Trends

    See More
  • Lunch Menu Trends

    See More

Related Products

See More Products
  • The-Food-Business-Toolkit-Plus-1-Hour-Cover (1).jpg

    The Food Business Toolkit for Entrepreneurs (ebook)

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing