To earn trust with the increasingly health-aware consumer, brands constantly strive to make the right ingredient choices. Innova research shows that 68% of European consumers (73% in the US) will look for recognizable ingredients on product labeling before buying. While demand for natural drives market growth, consumers are still eager to try new food and beverage experiences.

At FI Europe 2015, Naturex unveiled two inspiring application concepts, in line with these new consumer trends.

VEGO. Eating on the go can be healthy AND delicious As consumers look for new food experiences that will help them increase their fruit and vegetable intake, they are increasingly seeking treats that are both tasty and healthy.

Naturex presents VEGO (Vegetables on the Go) Red and VEGO Green. VEGO Red is a stunning combination of tomato, red bell pepper and raspberry. VEGO Green offers a harmonious spinach, kale, passion fruit and celery. These fruits and vegetable blends meet the market demand for trendy flavors and healthier content, as no sugar has been added. Positioned as an alternative to traditional snacking, these pouches are a perfect fit for busy adults looking to improve their eating habits.

PAIISE. A plant-based craft soda to help relax body and mind Feeling stressed out? Instead of a classic herbal tea, how about enjoying a relaxing craft so-da? Naturex has developed PAIISE, a carbonated craft soda that contains botanical ingredients known for their soothing properties (chamomile, lemon balm, passionflower, etc.). The other ingredients, with coloring, taste-enhancing and foaming properties are all obtained from plant material, making this innovative drink 100% consumer friendly.

Relaxation drinks, that combine naturally calming ingredients with modern craft soda formats, bring a refreshing edge to this beverage category. Designed for overworked, stressed out millennials that are attentive to their overall well-being, PAIISE is an inspiring way to renew the beverage market offer.

About Naturex:

Naturex is the global leader in specialty plant-based natural ingredients. Through its dedicated business units, the Group ad-dresses the specific needs of three strategic markets: Food & Beverages, Nutrition & Health, and Personal Care. The company offers its customers a full array of high-quality ingredients, responsibly sourced from nature for food, nutraceutical and cosmetic applications. Naturex’s head office is in Avignon, France. The company employs more than 1,700 people and benefits from eight sourcing offices around the world and high-performance manufacturing operations across 15 sites in Europe, Morocco, the United States, Brazil, Australia, India, and Chile. It also has a global commercial presence through a dedicated network of 25 sales offices.