GoGo squeeZ YogurtZ
New squeezable yogurt snack is free from artificial growth hormones and antibiotics
GoGo squeeZ® is moving into a new healthy snack category with the launch of GoGo squeeZ® YogurtZ – a squeezable yogurt snack. Like all GoGo squeeZ® products, GoGo squeeZ® YogurtZ comes in a GoGo squeeZ® pouch.
“At GoGo squeeZ®, goodness is the foundation of everything we do. From the simple, high quality ingredients we use in our squeezable pouches to the ways we make life a little happier and healthier,” said Philippe Harousseau, Chief Marketing Officer, Materne North America Corp. “With the launch of GoGo squeeZ® YogurtZ, we are continuing to broaden our mission of providing parents with truly nutritious and delicious snacks their kids will love, while conveniently meeting their needs across dayparts and occasions.”
Made with real low fat yogurt and fruit, never anything artificial, GoGo squeeZ® YogurtZ is available in three flavors – Strawberry, Banana and Berry. Each 3-ounce pouch delivers 4 grams of protein and 15% of the recommended daily value for Calcium and Vitamin D. The milk used in GoGo squeeZ® YogurtZ is sourced from cows living on any of Materne’s 70 exclusive partner farms, located in the world renowned French dairy region of Normandy. The milk is free from artificial growth hormones such as rBST and antibiotics. GoGo squeeZ® YogurtZ can be stored at room temperature until opened.
“As a registered dietitian, and most importantly a mom, I am always looking for and sharing foods that help create a healthy, nourishing world for my children,” said Frances Largeman-Roth, RDN. “Finding a snack in the better-for-you group that is also portable sometimes feels impossible. I’m excited to see that GoGo squeeZ® is continuing to innovate the on-the-go snacking category and provide more nutritious, great tasting options for families to enjoy.”
“The healthy snacking category continues to grow rapidly, and we are proud to take our latest innovation, GoGo squeeZ® YogurtZ, to the U.S. market first,” said Bill Graham, President, General Manager at Materne North America Corp. ““Like we did before with GoGo squeeZ® Applesauce On The Go, we are re-inventing a category to expand the healthy, on-the-go snacking options for families. We are so proud of the GoGo squeeZ® YogurtZ innovation, we are already working on expanding the rollout in other global markets.”
GoGo squeeZ® YogurtZ is available in 4-count packages at grocers nationwide for a suggested retail price of $3.29. All products are gluten free, nut free and Kosher certified.
GoGo squeeZ® also announced a multi-year partnership with Olympic Gold Medalist, three-time Olympian and child nutrition advocate, Dominique Dawes. As part of its commitment to providing healthy snacking and nutrition education to parents and kids, GoGo squeeZ has named Dawes the GoGo squeeZ Goodness Ambassador. In this role, she will take her passion for fitness and health to another level, helping to improve the nutrition habits and overall wellness of America’s youth, while making it easier for kids and families to be a little healthier and happier every day.
The addition of Dominique Dawes to the GoGo squeeZ family is one of the many ways the company has recently demonstrated its commitment to the platform of “Goodness On the Go.” Earlier this year, GoGo squeeZ announced a long-term partnership with Action for Healthy Kids® (AFHK), a nonprofit that works to create healthier schools nationwide. With AFHK bringing nutrition and physical activity programs to more than 29,000 schools and millions of students and families, and Dawes educating and empowering others to adopt a healthy lifestyle through her work on the President’s Council on Fitness, Sports and Nutrition, both are ideal partners for GoGo squeeZ to expand its goodness influence and teach lifelong healthy eating habits to families across the country.
“While thinking through the criteria for our first-ever GoGo squeeZ Goodness Ambassador, we prioritized someone who shared our mission of providing healthy nutrition for kids,” said Philippe Harousseau, Chief Marketing Officer, Materne North America Corp., the maker of GoGo squeeZ. “As the co-chair of the President’s Council on Fitness, Sports and Nutrition, and a mother to two young children, Dominique Dawes understands the need for healthy on-the-go snacks that are both nutritious and delicious, and shares our passion for squeezing more goodness into every day. We are extremely excited to expand our goodness influence through this new partnership with Dominique.”