General Mills Freezer to Plate
General Mills expands The Good Table product line with new meal solution
General Mills launched its newest dinner solution, Freezer to Plate, in an expansion of The Good Table product line that brings its easy, gourmet-style meal preparations to frozen chicken. Freezer to Plate pairs one of four new restaurant-inspired sauce varieties with rice or pasta for a simple, one-decision meal that eases the pressure of dinner planning.
Requiring less than five minutes of prep time, Freezer to Plate lets consumers combine rice or pasta with water, and add chicken straight from a freezer along with one of four sauce varieties – Lemon Garlic Herb, Marsala, Southwestern or Teriyaki. Bake for 45 minutes, and create a gourmet-style dinner prepared with ingredients. Each Freezer to Plate package also includes suggestions for add-on ingredients, such as avocado and fresh lime juice.
“Everyone can relate to the frustrations associated with a planned dinner gone wrong, with the classic example of failing to set the chicken out in the morning being a common occurrence,” said Liana Miller, Marketing Communications Planner for The Good Table. “Those collective experiences really served as the inspiration for Freezer to Plate, as we set out to develop a ‘go-to’ product to turn to in those meal planning crunch times. It’s a convenient, easy, flavorful way to bring the family together.”
True to The Good Table’s focus on quality ingredients, Freezer to Plate does not contain artificial flavors, high-fructose corn syrup or colors from artificial sources. The Good Table product line also includes great-tasting sauce and crust mixes for chicken and fish in four flavors: Parmesan & Herb, Southwest Tortilla and Thai Peanut for Chicken, and Lemon & Herb, making it easy to make restaurant quality meals at home.
Freezer to Plate has a suggested retail price of $2.99
This product is featured in our Favorite Product of August poll.
Requiring less than five minutes of prep time, Freezer to Plate lets consumers combine rice or pasta with water, and add chicken straight from a freezer along with one of four sauce varieties – Lemon Garlic Herb, Marsala, Southwestern or Teriyaki. Bake for 45 minutes, and create a gourmet-style dinner prepared with ingredients. Each Freezer to Plate package also includes suggestions for add-on ingredients, such as avocado and fresh lime juice.
“Everyone can relate to the frustrations associated with a planned dinner gone wrong, with the classic example of failing to set the chicken out in the morning being a common occurrence,” said Liana Miller, Marketing Communications Planner for The Good Table. “Those collective experiences really served as the inspiration for Freezer to Plate, as we set out to develop a ‘go-to’ product to turn to in those meal planning crunch times. It’s a convenient, easy, flavorful way to bring the family together.”
True to The Good Table’s focus on quality ingredients, Freezer to Plate does not contain artificial flavors, high-fructose corn syrup or colors from artificial sources. The Good Table product line also includes great-tasting sauce and crust mixes for chicken and fish in four flavors: Parmesan & Herb, Southwest Tortilla and Thai Peanut for Chicken, and Lemon & Herb, making it easy to make restaurant quality meals at home.
Freezer to Plate has a suggested retail price of $2.99
This product is featured in our Favorite Product of August poll.
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