Memory Sciences LLC, Berlin, Wis., introduced INVIA, a mental performance drink mix supplement. 

Company founder Dr. Robert Paul, Ph.D., ABPP-CN, says he developed INVIA to improve his own concentration. The mix supplements come in two flavors, Mixed Berry and Tea Lemonade. They also feature Cognizin® citicoline, a branded form of the brain health nutrient, citicoline.

As a practicing clinical neuropsychologist, full professor and father, Dr. Paul says found himself struggling to maintain optimal mental energy throughout long, busy and demanding days. 

“When I developed INVIA, I was looking for product that could elevate my performance as a professional, husband and father,” he says. “INVIA’s formula is based on clinical research – the industry’s gold standard – because I wanted a product that I could use every day without compromising my health or integrity.” 

Relying on a simple and effective formula, Paul says INVIA has improved participants’ performance on tests of visual learning, reaction time, and processing speed.* 

Paul notes that INVIA’s carefully selected, high-quality ingredients are formulated at precise doses, setting its formula apart from competitors. Key ingredient Cognizin® citicoline has been shown to increase focus and attention in several published studies.* In addition to vitamins E, B6 and B12, INVIA also contains a combination of caffeine and ornithine (an amino acid) that, in a study, resulted in more willingness to work, improved mood, and better concentration, compared to caffeine alone.* 

“Today more than ever before, our brains are overloaded from the constant external stimuli that surrounds us and creates barriers to our natural ability to focus, not to mention stress and daily responsibilities,” continus Dr. Paul. “That’s why INVIA has helped me regain my mental clarity by helping me focus harder when I need to, giving me back more time for family, and more time to recharge.” 

INVIA is available nationwide on in three sizes.

About Dr. Robert Paul, Ph.D., ABPP-CN 

Dr. Robert Paul, founder of INVIA, is a board-certified clinical neuropsychologist with specialty training in the area of adult brain function. He’s written more than 240 professional research publications in scientific journals and frequently gives presentations and lectures on his findings. Dr. Paul’s research has generated more than $10 million in grant money for various universities. He’s one of a small group to reach the highest academic rank of full professor before the age of 40. Dr. Paul has also served as a consultant to pharmaceutical and biotechnology companies. Dr. Paul has also served as a consultant to pharmaceutical and biotechnology companies in the development of new ways to improve brain function.

About Cognizin

Cognizin® Citicoline, manufactured by Kyowa Hakko Bio Co., Ltd., is a clinically studied and patented form of Citicoline, a natural substance found in every cell of the body and especially vital to brain health.* Citicoline is a potent brain-health nutrient. A proprietary form of citicoline, Cognizin® has been clinically studied to support mental energy, focus, attention and recall. Cognizin is manufactured through a patented fermentation process to yield high quality and high purity.  Cognizin is also highly stable, GRAS, ultra-pure and allergen-free. 

For more information on Cognizin, visit

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

About Kyowa Hakko USA 

Kyowa Hakko USA is the North & South American office for Kyowa Hakko Bio Co. Ltd., an international health ingredients manufacturer and world leader in the development, manufacturing and marketing of pharmaceuticals, nutraceuticals and food products. Kyowa is the maker of branded ingredients including Cognizin® Citicoline, Lumistor® L-Hydroxyproline, Pantesin® Pantethine, Setria® Glutathione, as well as Sustamine® L-Alanyl-L-Glutamine.

For more information visit