Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Retail Market Trends2018 Food and Beverage Trends

2018 Predictions: Proteins

Key Ingredient: Plant Proteins

Green Means "Go": Plant protein trend still growing

By Gil Shalev, David Welch
Two Parfaits and Cup of Good Karma Dairy Free Yogurt

Familiar seed proteins like flax, hemp, and chia plus emerging ones like watermelon and pumpkin are trending up.
SOURCE: Good Karma Foods Inc. (www.goodkarmafoods.com)

December 27, 2017

The global plant protein market is witnessing significant growth as the demand for sustainable, non-GMO plant-based food sources increases worldwide. Negative associations of soy with GMOs and allergens is leaving room for other legume based proteins, such as chickpeas, lentils, fava, mung, and lupin beans to capture a rapidly increasing share of the market.

The impressive success resulting from 2016 having been declared the “International Year of Pulses” triggered strong interest from consumers in incorporating pulses— chickpeas, lentils, beans, and dried peas—into their diets. These proteins are becoming key ingredients in the new applications that represent the foods of the future.

High protein content, clean label attributes, and sustainability are among the characteristics that make legume proteins important ingredients. Until recently, the cost of the raw proteins was a significant barrier. However, with breeders maximizing protein content in legumes, and technology in making their application meet taste and texture expectations, 2018 promises to be a tipping point for legume proteins.

While pea protein has proven especially effective in food and beverage formulations, and will continue to trend in 2018, there’s a recent boom in demand for chickpeas. This is not only because of its high nutritional benefits but its functional properties, too. Chickpeas make a good emulsifier.

Plant-based meats and dairy products continue to grow faster than their animal-based counterparts. Market research developed by The Good Food Institute with Nielsen showed plant-based meat analog revenue growing at 7.6%, while animal-based meat revenue is declining at 0.7%. Likewise, plant-based milk analogs, already claiming a 10% share of the market, are growing at 3.1% while dairy milk sales are declining at 3.3%. The majority of these plant-based products use soy, wheat or pea as their protein source.

The vast majority of commercially available plant-based protein ingredients comes from only 2% of the 150 plant species on which today’s global food supply depends. A significant pool of potential plant protein sources is thus available for exploration. This doesn’t take into account the almost 250,000 additional plant species not used in agriculture today.

Lux Research Inc.’s report on alternative proteins indicates that proteins from fungi and algae will experience growth in next five years. Food and beverage developers could look to these protein sources for product innovation in 2018. High-protein duckweed could also become a viable source if availability issues are successfully addressed in the coming year.

Part of the attractiveness of utilizing pea protein results from the fact that this crop requires fewer resources to grow compared to traditional commodity crops, and unlike soy and wheat it is virtually non-allergenic. 

Organoleptic properties are a critical consideration for product development involving novel plant proteins. In general, proteins from plants are lower in fat than animal proteins and thus less susceptible to oxidation and shelf-life issues. However, proteins from various sources will exhibit different flavor profiles and functionality.

Despite rising awareness of the global impacts of our dietary choices, consumers continue to base their purchasing decisions primarily on price, taste, and convenience. Technological innovation has reached a point allowing diverse, non-animal-protein analogs that are as delicious, price-competitive, and convenient as their animal-based counterparts. 

Originally appeared in the December, 2017 issue of Prepared Foods as Green Means "Go".

KEYWORDS: foods with protein non gmo food products plant proteins

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Gil Shalev, PhD, is founder and CEO of Equinom Ltd. (www.equi-nom.com), a leading agriculture technology firm designing next-generation seeds and grains for enhanced nutritional value.

David Welch, PhD, is the director of science and technology for The Good Food Institute (www.gfi.org), a non-profit cooperative of scientists, investors, and entrepreneurs pioneering clean meat and plant-based alternatives to animal products.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    Ingredients
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Product of the Day
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

Circana Pacesetters 2026

Circana Highlights 2025 CPG Pacesetters

Bushs Baked Beans LTO Flavors

Bush’s Beans Debuts Summer-Inspired Flavors

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • Merit_Canola_900

    Merit Functional Foods: Plant Proteins

    See More
  • New Applications for Plant Proteins

    See More
  • American Key Food Products Inc. Surimi

    Green Light for Plant Proteins

    See More

Related Products

See More Products
  • GlobalData_logo_blue_header.png

    Ingredient Insights: Opportunities in Meat Substitutes

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing