Cuvée Coffee Packaging Update
The coffee company also opened a new state-of-the-art facility to provide Nitro Cold Brew Coffee
Editor's Note: Watch the video below to learn more about Cuvée Coffee.
Cuvée Coffee, an Austin-based company known for its nitrogen-infused cold brew, ushered in the new year with a new look and state-of-the-art facility to provide Nitro Cold Brew Coffee. The expansion will further position Cuvée Coffee in the Nitro Cold Brew category by incorporating innovations to its brewing process along with a new can design.
Cuvée Coffee introduced canned nitro cold brew in 2014, which featured a black-eyed troublemaker. The name and design are both to be retired in 2018 for a simpler look and message. The new Nitro Cold Brew will feature the same unadulterated caffeine kick as Black & Blue, but with an informative design that highlights the brand story and key product attributes such as the low calorie count and no added sugar content. Along with the new packaging, the new 11,000 sq. ft. production facility will help improve efficiency and give more control over variables including temperature control, concentration and Nitrogen saturation to create a consistent product year-round.
Cuvée Nitro Cold Brew is available in all Whole Foods locations in Arkansas, Louisiana, Oklahoma and Texas, as well as select Texas locations of H-E-B, Central Market, Target, Snap Kitchen, Verts, and local independent grocery stores for a suggested retail price of $3.99.