The sports and lifestyle nutrition markets have experienced a significant shift as more consumers look for nutritional solutions with clean labels that have fewer “processed” ingredients.
Addressing that trend is FrieslandCampina’s new Micelate™ Prestige, a premium quality, cold-processed, native micellar casein isolate, derived from high quality milk.
Backed by latest FrieslandCampina research1, its difference lies in its prolonged digestion profile when compared to other common dairy protein sources available in today’s sports nutrition market. This prolonged digestion profile ensures a sustained release of amino acids, which supports muscle mass and strength gain augmentation during sleep or when a longer recovery period is available. This profile is perfectly suited to support recovery needs of active consumers.
“Consumers and sporting enthusiasts around the world are increasingly looking beyond just protein—and more towards natural, less processed solutions with proven benefits,” says Mai Nygaard, marketing director at FrieslandCampina Ingredients DMV. “Our journey in developing this ingredient started with understanding the unmet needs of athletes. Our end user research indicated athletes’ priorities lie in supporting their recovery and increasing their performance to the maximum—but so far there was no premium solution available that ticked all the right boxes. Micelate™ Prestige addresses those needs and is now available to sports nutrition manufacturers looking to tap into optimization of their consumers’ nutrition, training and fitness results.”
Just as with regular micellar casein, Micelate™ Prestige extraction process starts with fresh milk. However, that is where the similarities end. Micelate™ Prestige micellar casein isolate is obtained through microfiltration, which results in a 95:5 casein-to-whey ratio. It is cold-processed and native,2 which means the structure of the micelle is comparable to that of fresh milk.
Instantized for ease-of-use, Micelate™ Prestige offers a pleasant sensory experience. With its great stability, easy dispersion, low viscosity and superior emulsification characteristics, it is an ideal component for a variety of end-applications.
FrieslandCampina Ingredients will exhibit at this year’s SupplySide West in Las Vegas. Customers and attendees are invited to the company’s Booth #3435 to taste a range of innovative application suggestions, which address consumer interests need for great tasting products that deliver superior nutrition in a label friendly manner.
1. FrieslandCampina expert statement on slow digesting micellar casein. Available upon request.
2. FrieslandCampina expert statement on casein micelle structure in commercially available micellar casein isolate. Available upon request.
For more information visit frieslandcampinaingredients.com.
Every day, Royal FrieslandCampina provides millions of consumers all over the world with food that is rich in valuable nutrients from milk. Customers are increasingly choosing on the basis of performance in terms of quality, transparency, sustainability and grazing. This starts at the farm and ends with the product. FrieslandCampina manages the whole production chain, from grass to glass. FrieslandCampina Ingredients is a global leader in dairy-based ingredients and solutions, providing great nutrition and taste for a high quality of life. The business group Ingredients helps customers to win in the market, especially in the areas where nutrition matters most.
FrieslandCampina Ingredients North America, Inc.
Georgia Dina Konstantopoulos, Communication Manager
+1 551 497 7336