Plant Based Protein Brand Ozo Enters Retail, eCommerce Marketplace
New plant based proteins are a proprietary blend of pea and rice protein fermented by shiitake mushrooms
Colorado-based Planterra Foods is making its debut this month in retail outlets and direct-to-consumer eCommerce with its introductory line of OZO™. Consumers looking for a new plant based protein can take a bite of OZO™ Burgers (two-4oz patties), Ground (12oz), and Mexican-Seasoned Ground (12oz) just in time for summer grilling and new recipe ideas. Made with transparent, straightforward and no artificial ingredients, the OZO™ protein offerings are certified vegan by BeVeg and non-GMO.
Powered by an exclusive proprietary blend of pea and rice protein fermented by shiitake mushrooms, all of the new OZO™ products are an excellent source of protein (with up to 22g per serving). They contain no cholesterol and less calories, fat and saturated fat than 80% lean ground beef, as well as other leading plant- based protein brands currently in the market. OZO™ features a high-quality pea protein that is a great source of iron, and has been known to aid in muscle growth, weight loss and heart health. The Planterra team is also passionate about making a positive impact on the planet and environment, and the OZO™ product line uses recyclable trays and cartons to store products, and plant based ink on all of its packaging.
Setting itself apart from other plant based protein offerings, Planterra Foods uses an innovative fermentation process that makes the OZO™ line of products easily digestible for the body. Planterra Foods uses a high-quality pea and rice protein that relies on the fermentation of shiitake mycelia (root) to create a nutritionally superior product that enhances the taste and minimizes the flavor impact, while improving the digestibility of the plant based protein.
At a time when consumers are looking for new protein alternatives, Planterra Foods will literally be meeting them curbside as a specially-equipped fleet of OZO™ vans will cross the country to deliver free freshly cooked samples of OZO™ plant based burgers, individually wrapped and ready to eat. OZO™ sampling vans will safely disperse in June making stops in Denver/Boulder, Detroit, Chicago, and Los Angeles, followed by Seattle and Portland, in July. In addition, special deliveries will be made to fire stations, hospitals and other locations to serve frontline workers this summer. With more than one million free samples of OZO™ to be delivered in the next 12 months, more stops for consumers across the country will be added for the fall and winter, including San Francisco, Atlanta and Nashville.