WEDNESDAY SEPTEMBER, 16
Lynn Dornblaser & David Jago
Directors of Innovation Insight
Product pipelines don't disappear, marketing efforts don't stop, and the bottom line is still the bottom line. Consumer needs may have changed (or, have they?), and now is the time for disruptive innovation.
Mintel Directors of Innovation Insight Lynn Dornblaser and David Jago look back at what we learned from the last recession, discuss the unique dynamics of 2020’s COVID-19 pandemic—and focus on where to go now with product innovation.
Mintel looks at which categories will continue to be hot—and why—while other sectors may fade. Dornblaser and Jaso also make a few educated guesses on areas to explore that you may not have thought about yet.