US Foods Holding Corp. announced the introduction of its "Make It This Winter" platform. The platform offers a collection of valuable resources, including one-on-one consultations with US Foods experts, informational webinars, new outdoor dining products, and updated online materials and tools for restaurant operators to tackle the ongoing challenges brought on by the COVID-19 pandemic.
US Foods has also officially rebranded its "Make It Now" site as "Make It This Winter." The platform will continue to house a variety of helpful COVID-related materials as well as evolving resources to address new and emerging challenges. In addition, the site has been updated to make it easier for restaurant operators to search key topics such as "off-premise," "dine-in" and "competitive menu" so they can quickly find what they need.
New COVID-19 resources now available on the "Make It This Winter" site include:
• Winter Must Haves: US Foods has added an array of new outdoor dining products to its line-up, including heaters, outdoor furniture and dining tents. These offerings have been selected specifically for operators who want to pivot their seasonal outdoor dining areas to warm, winter-friendly spaces given ongoing dine-in restrictions.
• Operating Safely Guide: The Operating Safely Guide provides restaurant and foodservice operators with safe practices they can adopt while operating efficiently. The updated data and recommendations were developed for US Foods by The Acheson Group (TAG), a global food safety consulting group that helps companies throughout the food supply chain more effectively mitigate risks, improve operational efficiencies and ensure regulatory and standards compliance. New resources include Employee Wellness Check Questionnaire guidance, What To Do When an Employee Gets Sick with COVID-19 and COVID-19 Communications Templates to help operators communicate a COVID-19 positive employee or customer. The company has also added a Deep Cleaning Checklist and guiding principles for Managing Indoor Air.
• Webinars: US Foods regularly introduces new webinars, and recently added Holiday Profits to the schedule. The webinar focuses on how to create a sought-after menu, maximize takeout and create family meals and meal kits for their diners’ holiday events. The Operating Safely webinar is another resource supporting the Operating Safely Guide and addresses issues such as what to do if an employee gets sick and how to communicate with customers. With a continued focus on off-premise dining, US Foods also recently launched Promoting Delivery and Ghost Kitchens, which focuses on ghost kitchens and how to stay in front of diners during the winter season and beyond. The US Foods Ghost Kitchen program also recently expanded its concept offerings from six to 12.