A leading flavor supplier, T. Hasegawa, knows many consumers have shifted a larger share of their food budget from foodservice to retail—opting to harness cooking skills over restaurants. In addition to consumers being cautious with spending, 34% of consumers will only return to a restaurant once there is a vaccine.

FLAVOR FLASH: TRENDS ON THE MENU

Looking at consumer packaged goods flavor innovation during the past year, there’s been an increased emphasis on classic and nostalgic flavors, particularly within the desserts and bakery categories.

Elsewhere, chili pepper has continued to trend in sauces and snacks, along with natural flavors that can offer wellness properties (both mental and physical).

Other directionally fast-growing flavors in US food product launches include:

Maple
Blackberry
Apricot
Coffee/Cappuccino
Cookies & Cream
Whiskey/Bourbon
Birthday Cake
Vanilla Bean
Oregano
Asiago
Truffle/Mushroom
Rosemary
Sage
Lavender
Cardamom
Lemongrass
Black Currant/Cassis
Black Garlic
Pink/Himalayan Salt
Habanero

Flavor Innovators 

T. Hasegawa is recognized around the world for innovation and product differentiation that creates value for our customers and allows them to build their brand’s flavor to unparalleled standards. Our passion for culinary creation uniquely position new product development or improvements for all your food and beverage formulations.

T. Hasegawa has developed globally into a best-in-class custom flavor creation partner throughout its 115-year history. Our exceptional team seamlessly works with you to create standout concepts through final product formulations. At T. Hasegawa, we collaborate with our customers to provide what you want, when you need it.

Our 96,000 sq. ft. of production facilities, R&D Labs, culinary kitchen, analytical, sensory and pilot labs provide our flavor chemists and application technologists with the technical resources to become an extension of your business – adapting flavors for all taste palates and cultural-specific needs.

T. Hasegawa continues to pioneer the flavor industry with a customer experience that is optimized to rapidly respond with technical expertise. We deliver superior products that meet all your requirements no matter how complex the demand. Recognizing that the food industry needs flexibility, we proactively listen to our customers’ needs in an effort to develop better ways of delivering formulations that have excellent taste and aroma to fit form and function.

Our proficiency in flavors allows for a tailored approach to natural, WONF, artificial, synthetic, masking solutions and legislative or retailer specific requirements.

www.thasegawa.com