Royal DSM introduces Maxavor® Fish YE – a new vegan, 100% allergen-free flavor solution. Derived from algal oil, this unique innovation allows food manufacturers to deliver an authentic fish taste and mouthfeel in a variety of plant-based fish alternative applications, in addition to fish-based products.

Answering today’s growing appetite for vegan fish flavors, Maxavor® Fish YE offers manufacturers of plant- and fish-based foods two taste profiles (Maxavor® Fish M YE and Maxavor® Fish W YE) to emulate the body, mouthfeel and taste of distinct fish varieties; one for rich and oily dark fish and another for fresh, light and fleshy white fish. 

Maxavor® Fish YE can therefore be used to create a wide range of appealing plant-based fish alternative and fish-based products, such as vegetarian fish nuggets, vegan fish sauce and fish cakes. Maxavor® Fish YE is also kosher and Halal certified and suitable for several label claims.

Following considerable growth in the meat alternatives category, plant-based fish alternatives are emerging as an appealing option for the rising numbers of people adopting flexitarian, vegetarian and vegan lifestyles. 

For example, 28% of consumers across nine countries in Europe reported that they regularly consume fish alternatives. Plant-based fish alternatives also present a more sustainable option for food manufacturers who are looking for ways to address growing concerns over the world’s diminishing fish resources (33% of fish stocks are currently over-fished). However, it can be a challenge for food producers to develop authentic-tasting, sustainable and label-friendly plant-based fish alternatives; most commercially available seafood flavors require the processing of fish/crustaceans, or are unable to meet kosher or halal needs. 

“The market for plant-based fish alternatives is showing exciting potential, and DSM is proud to be at the forefront of the industry as we introduce the innovative Maxavor® Fish YE flavor,” says Gilbert Verschelling, Director Business Development & Innovation at DSM. “Part of DSM’s broad portfolio of plant-based solutions and Maxavor® range of vegan flavors, this unique, algal oil-derived flavor will undoubtedly help our customers create great-tasting, label-friendly plant-based fish alternatives and fish-based products that meet diverse consumer preferences and that help combat overfishing in support of the UN Sustainable Development Goal 14 ‘Life Below Water.’”

The innovative Maxavor® Fish YE flavor was designed to help producers create a broad range of product positionings and mask the strong flavors typically imparted by plant-based proteins. Added during the blending of dry ingredients, Maxavor® Fish YE is also low in salt, enabling producers to tailor sodium levels and achieve the desired taste and texture, without compromising a product’s nutritional profile. 

The wider portfolio of solutions for fish alternatives includes GELLANEER™ gellan gum hydrocolloids, which delivers authentic texture in plant-based products, as well as Quali® vitamins and DSM Premix Solutions for enhancing nutritional value. These solutions, combined with DSM’s market expertise and end-to-end expert services, can support manufacturers in powering front of pack label claims and bringing great-tasting fish alternatives that meet consumer preferences to market. 

DSM aims to support the agri-food sector by delivering high-quality, sustainable and nutritionally valuable protein products, from both animal and plant-based sources, that are accessible, affordable and appealing. Learn more about the new Maxavor® Fish YE flavor and DSM’s extensive portfolio of solutions for plant- and fish-based products that meet today’s consumer needs.

DSM – Bright Science. Brighter Living.™

Royal DSM is a global, purpose-led, science-based company active in Nutrition, Health and Sustainable Liv-ing. DSM’s purpose is to create brighter lives for all. DSM addresses with its products and solutions some of the world’s biggest challenges while simultaneously creating economic, environmental and societal value for all its stakeholders – customers, employees, shareholders, and society at large. DSM delivers innovative solutions for human nutrition, animal nutrition, personal care and aroma, medical devices, green products and applications, and new mobility and connectivity. DSM and its associated companies deliver annual net sales of about €10 billion with approximately 23,000 employees. The company was founded in 1902 and is listed on Euronext Amsterdam.