Epogee LLC, announced that its alternative fat is a key ingredient in DoJo Brands’ exciting new line of Gatsby better-for-you chocolate bars.

Gatsby’s breakthrough product delivers melt-in-your mouth indulgence and achieves unheard-of calorie reduction—thanks to Epogee’s EPG GMO-free, plant-based fat alternative technology. The result is a deliciously satisfying chocolate experience with significantly less calories.

But prior to Gatsby, chocolate makers have been limited to sugar substitution as a source of calorie reduction. EPG opens up a whole new avenue of better-for-you formulation and it eliminates up to 92% of calories from fat with no compromise in a rich taste and indulgent experience.

DoJo Brands says its Gatsby Chocolate bars have fewer than half the calories of regular chocolate bars and approximately one-quarter of the sugar—yet retain everything that makes chocolate, well chocolate. Available in both Milk and Dark Chocolate styles, the bars are launching in more than 1,500 retail locations nationwide including Kroger, Ralph’s, Mariano’s, Fred Meyer, QFC, Fry’s and other Kroger banners. The bars also are available online.

“Just like we did with ice cream, we’re reimagining and reinventing the chocolate bar with Gatsby Chocolate, creating a product for consumers that delivers on taste, texture, and health,” said Doug Bouton, CEO & founder of Gatsby Chocolate and co-founder of Halo Top Ice Cream. “We tapped into the most important technology to hit the food industry in decades when we discovered Epogee’s revolutionary ingredient innovation. EPG makes it possible for us to offer chocolate lovers indulgent, melt-in-your-mouth chocolate that’s significantly healthier than regular chocolate!” 

“The Epogee team is excited and incredibly proud of our work with Gatsby Chocolate to help deliver a new paradigm of better-for-you chocolate indulgence,” said Tom Burrows, CEO and president of Epogee. “EPG alternative fat technology makes it possible to retain everything people love about chocolate – great taste, texture and mouthfeel – while significantly reducing overall caloric content. Now consumers have a healthier choice to satisfy their chocolate craving without all the sugar, calories and guilt that can come with a typical chocolate bar.”

Burrows says EPG, the alternative fat, offers great taste, texture, performance and flexibility. EPG is made from GMO-free, modified plant-based oil and has just 0.7 calories/gram versus 9 calories/gram for regular fat. It is the only ingredient available right now that can cut 92% of calories from fat* without compromising taste, texture or functionality.

Because EPG is made from fat—unlike other fat substitutes that use sucrose and/or starches—you do not need to compensate with additional sugar or artificial sweeteners to maintain or improve the flavor. Proven safe and effective at lowering calories without compromises, EPG can be easily incorporated into your recipes as a 1-for-1 replacement of fat.