Next Gen Foods, the makers of TiNDLE, announced the official debut of its line of six new retail products, marking the first time that consumers in Germany and the United States can trial the popular plant-based chicken for convenient, at-home cooking. In Germany, the EDEKA Group's EDEKA and Netto stores will be the first to bring TiNDLE to market, launching in over 6,000 locations, making it one of the largest retail debuts of a plant-based meat brand. In the US, consumers can order the new direct-to-consumer meal kits, curated by Chef Chad Rosenthal, exclusively through ecommerce marketplace Goldbelly.
TiNDLE is an easy-to-prepare plant-based chicken that has caught the eye of chefs and culinary professionals globally due to its similarities in the taste, texture, and experience that can be found in animal-based chicken. It is made from simple, GMO-free ingredients, delivering a good source of protein and fiber with 17g of protein and 8g of fiber in every 100g of TiNDLE.
In the United States, consumers can now trial TiNDLE's new retail product line-up – for a limited time before they hit American grocery stores later this year – exclusively through the direct-to-consumer marketplace for gourmet foods and gifts, Goldbelly. Featuring culinary personality Chef Chad Rosenthal's original recipes from his Motel Fried Chicken concept, the meal kits are a way for both experienced and novice foodies to cook TiNDLE at home or share as gifts for any food lovers in their lives. The Motel Fried Chicken store's first TiNDLE offerings include:
TiNDLE Buffalo Chicken Tenders Wrap Kit: For any spice lovers, the Buffalo Chicken Tenders Wraps feature TiNDLE Tenders, tossed in a hot Buffalo sauce and served with a tangy, vegan blue cheese slaw; these wraps can be easily customized for a strong kick of heat or toned down for an easy-to-prepare lunch or dinner for the entire family
TiNDLE Chicken Sandwich Kit: A plant-based take on the iconic Motel Fried Chicken Sandwich, TiNDLE Patties are the star here – coated in a rich layer of batter and textured with irresistible crumbs – served with soft buns and a medley of toppings including a Memphis mustard slaw, vegan citrus mayo, dill pickles, and a zesty hot seasoning
TiNDLE Sweet Honey BBQ Chicken Wings Kit: Doused in a sweet honey BBQ sauce, made with MeliBio's plant-based honey made without bees, the TiNDLE Wings are the ultimate crowd pleaser – offering the perfect balance of sweet and spicy flavors with a crispy and golden brown outside and tender and juicy inside; the wings come with two complementary sides, a housemade ranch dip and a Memphis mustard slaw, for an added burst of flavor
TiNDLE's new range of retail products feature six formats, developed in collaboration with the company's R&D team and expert chefs across Europe, Asia, and the United States to bring an elevated restaurant experience into home kitchens. Just as can be found in restaurants, the grocery-ready TiNDLE products feature a distinctive flavor, in large part thanks to the inclusion of Lipiä – the company's proprietary emulsion of plant-based ingredients that help mirror the aroma, cookability, and savory qualities of chicken fat. This new range includes:
TiNDLE Nuggets: Convenient and bite-sized nuggets that can become a versatile and adaptable base for dishes of all cuisines, including pastas, tacos, or curries
TiNDLE Patties: Juicy patties that can be transformed into an impressive meal in under five minutes, for your favorite sandwich combinations or as a base for chicken parmesan or katsu
TiNDLE Popcorn: Mini popcorn bites with a crisp coating and black pepper finish that can be served alone or with dipping sauces or as a topping for bowls or salads
TiNDLE Schnitzel: The iconic German schnitzel, adapted with TiNDLE, coated in a rich layer of batter and crispy breadcrumbs
TiNDLE Tenders: Simple and quick to prepare, the juicy and crunchy tenders are packed with flavor on their own or can be used as an accompaniment to fill in wraps or tacos
TiNDLE Wings: Delivering on the same experience found in beloved chicken wings, this plant-based version can be tasted alone for a crunchy satisfaction or topped with any wing sauce of choice for a savory meal