Investment, Innovation and Ingenuity in Plant Based Foods
Creating product differentiation in crowded plant based category is now essential for new product success
Star of the Plant Protein World
The multibillion-dollar trend of meat, seafood, and dairy analogs made from plant protein is churning forward with double-digit growth in spite of premature pronouncements of its impending demise. In fact, according to a recent study by Grand View Research predicted that the global vegan food market—read “plant-based”—will surpass $37 billion by 2030.
It makes sense: Both plant-based protein and plant-based in general have been driven by a perfect storm of conditions that include consumer education about and concern for their health and the health of the environment, including land use, resources, climate impact, and fair trade.
At the same time, the culinary world is still riding the crest of a wave of interest in global flavors and cuisines, most of which are traditionally plant-centered. And finally, ingredient technology has been advancing exponentially, allowing for plant-based protein products to act not just as substitutes for but increasingly accurate mimics of animal protein products.
All in all, it adds up to the truth that plant-based is neither or fad or even a trend. It is a paradigm shift and here to stay, despite any fluctuations in specific product types or companies making them. And with the global demand for inexpensive protein continuing to grow (and at a faster rate than the population), protein will also always be the most popular macronutrient around.
Watch an interview with Tucker Garrison, co-founder, Chi Foods.
ALOHA Limited Edition Chocolate Caramel Pecan Bar
ALOHA, launched a Chocolate Caramel Pecan protein bar, which is a limited edition flavor. The new decadent plant-based bar brings a new ingredient and flavor profile to ALOHA’s current best-in-class lineup, which includes flavors such as Peanut Butter Cup, Chocolate Chip Cookie Dough, Peanut Butter Chocolate Chip, Coconut Chocolate Almond, Chocolate Espresso, Chocolate Mint, and Lemon Cashew.
Like all of ALOHA’s products, the Chocolate Caramel Pecan bar is Certified USDA Organic, Non-GMO Project Verified, Certified Vegan and made without gluten, dairy, soy, stevia, or sugar alcohols. It is thoughtfully sourced and crafted with only the highest quality clean, real food ingredients, including organic pecans, organic dark chocolate, and ALOHA’s proprietary brown rice and pumpkin seed protein blend.
Naturli Plant Butter Spread, Plant Butter Block
Naturli recently introduced Plant Butter Spread. The product line initially launched in mid-June in H-E-B stores across Texas.
Naturli is a Danish leader in plant-based food products. Made with cocoa butter, almond butter, coconut oil and canola oil, the vegan butters are 100% dairy-free and palm-oil free.
Naturli’s Plant Butter Spread is appropriate for spreading on bread, while Plant Butter Block is useful for baking. Both are made to taste and perform just like traditional butter.
BranchOut Food Closes Initial Public Offering
BranchOut Food Inc., an emerging natural food brand with a licensed technology platform that enables manufacturing and marketing of plant-based dehydrated foods, announced the closing of its underwritten initial public offering of 1,190,000 shares of common stock at an initial public offering price of $6.00 per share. The gross proceeds from the offering, before underwriting discounts and commissions and estimated offering expenses payable by the company, are $7,140,000. In addition, the company has granted the underwriters a 45-day option to purchase up to 178,500 additional shares of common stock at the initial public offering price, less the underwriting discounts.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
