EQUII Protein-Packed Mac & Cheese and Rigatoni
The company has also unveiled a new, vibrant brand personality and packaging design
EQUII, a protein food tech startup, launched its newest product innovation: Pasta. Available in two boxed varieties, Mac & Cheese and Rigatoni, the new products reinforce the brands’ commitment to creating better-for-you pantry staples, while offering superior nutrition and an easier way to add complete protein in consumers’ diets. The new Pasta lineup joins EQUII's portfolio of Complete Protein Breads - Power, Balance, and Thin – each available in Classic Wheat and Multigrain.
EQUII created a complete protein flour using fermentation, with the launch of its flagship Bread products last year. EQUII’s goal is to disrupt age-old fermentation methods with modern day innovation, combined with culinary art to make animal-free products that deliver great taste and complete protein.
Product details include:
* EQUII Mac & Cheese - (SRP: $3.49 for 6oz) provides 19g of protein, 6g of fiber, and 33% less net carbs per 3.5oz serving.
* EQUII Rigatoni - (SRP: $3.49 for 8oz) provides 28g of protein, 10g of fiber, and 30% less net carbs per serving.
Along with the new innovation, EQUII is also introducing a refreshed look to the brand’s personality and packaging. The new designs feature vibrant colors and designs, showcasing the brand’s personality. The packaging also highlights the nutritional value in easy-to-read copy to provide consumers with added transparency.
“Since the beginning, EQUII has set out to create flour based foods that people can enjoy without guilt or hesitation. The introduction of EQUII Rigatoni and Mac & Cheese to the pasta category allows us to stand out amongst competitors and empower consumers to eat without compromising on foods they love. And with the added benefit of complete protein, these new pastas offer balanced nutrition for all ages and dietary needs.” -- Monica Bhatia, co-founder and co-CEO, EQUII
EQUII is designed to meet the needs of health-conscious consumers looking to incorporate more protein into diets through nutritious food. The company is dedicated to bringing health, happiness and joy to consumers’ plates with complete protein, less sugar and balanced nutrition.
EQUII Mac & Cheese and Rigatoni will be available for purchase on EQUII.com and on EQUII’s Amazon storefront. The brand will also expand upon these offerings in the Fall, with additional Pasta varieties (Farfalle, Rotini, Cavatappi, Shells) as well as additional Mac & Cheese varieties (Cheddar, White Cheddar, Five Cheese, Smoked Gouda and Cheddar Jalapeño).
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