Manufacturers Talk Marketing, Strategy
Food and beverage company executives headline the WMU Food Marketing Conference in March
PHOTO CREDIT: Casey Spring Photography
Some of the grocery industry’s leading food and beverage company executives will share merchandising, marketing and consumer insight trends at this year’s at The Food Marketing Conference, March 25-26, at the Radisson in Kalamazoo, Mich. The annual event is sponsored by Western Michigan University’s (WMU) Haworth School of Business.
Food and beverage company speakers include as many as 11 representatives from Awestruck Ciders, Campbell’s, Constellation Brands, Danone, Hormel Foods, Kellanova, The Kraft-Heinz Company, Niagara Bottling, PepsiCo and WK Kellogg Co.
The two-day event feature more than 36 presenters and is projected to draw more than 1,000 people including executives from retailers, food and beverage processors, sales and distribution brokers and other affiliated industry vendors. WMU is one of the nation’s leading universities with four-year degree business degree in food and consumer packaged goods marketing. As such, its students also are a key part of the FMC event.
Featured processor executive speakers include:
* Patricia Wilcox, Founder, Awestruck Ciders
* Anthony Kyles, Chief Commercial Officer, Campbell’s
* Kristina Cole, Chief Commercial Officer, Danone
* Carrie Sander, Chief Commercial Officer, Kellanova
* Amy Bosek, Area Vice President, The Kraft-Heinz Company
* Gema Alvarado-Guerrero, Workforce Wellness Facilitator, Hormel Foods
* Stephanie Postma, Agile Transformational Lead, Hormel Foods
* Deepak Jose, Vice President, Head of Data Sciences and Business Intelligence, Niagara Bottling
* Amanda Gleason, Senior Vice President, Sales, Constellation Brands
* Jackie LaPointe, Director of Retail, Southwest Market, PepsiCo
* Sarah Ludmer, Chief Wellbeing and Sustainability Business Officer, WK Kellogg Co.
The two-day event’s agenda covers as many as six topics including:
• Building brands: Unforgettable brands that resonate with today’s consumers
• Customer trends: Insights into behaviors and preferences driving the market
• Multicultural marketing: Connecting with diverse audiences
• Society and sustainability: Transforming the industry toward a greener future
• Strategy and thought leadership: Driving success through strategic planning
• Technology: Technological advancements revolutionizing food marketing
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