TWIX, part of Mars, launched its latest product innovation: TWIX Snickerdoodle. Inspired by the warm, cinnamon-sugar goodness of a classic snickerdoodle cookie, the new release taps into a well of nostalgia while embracing current tastes and trends.

TWIX Snickerdoodle takes everything fans love about TWIX — crunchy cookie, gooey caramel and smooth milk chocolate — and levels it up with a cinnamon-sugar swirl of snickerdoodle-flavored caramel. The result? A bold new bar that brings cozy cookie energy to the candy aisle. TWIX Snickerdoodle is the third cookie-inspired flavor to join the TWIX lineup, right behind the hit debut of TWIX Cookie Dough and TWIX Cookies & Crème.

TWIX Snickerdoodle hits shelves nationwide in July 2025 in Single (1.4oz) and Share (2.8oz) sizes.