BRĒZ has launched four tonics designed to elevate focus, energy, relaxation and rest.

With two THC-infused and two non-infused options, the beverages feature adaptogens, functional mushrooms and botanicals to support everyday moments. These additions mark the brand's evolution into a functional beverage portfolio, meeting growing consumer demand for alcohol alternatives with intentional effects. The new lineup includes:

• ELEVATE (CBD/THC-free): A caffeine-powered Strawberry Mango tonic with Lion's Mane, nootropics and adaptogens to support clarity, focus and mental energy.
• AMPLIFY (THC-infused): A Watermelon Lime tonic combines 5 mg THC, 5 mg CBD, Lion's Mane and adaptogens for an uplifting buzz designed for social connection and presence.
• DREAM (CBD/THC-free): A non-infused calming tonic with Cherry Chamomile flavor, formulated with mushrooms, adaptogens and botanicals to support rest and relaxation.
• DRIFT (THC-infused): A tonic that blends 5 mg THC, mushrooms and adaptogens with a Blueberry Lotus flavor, crafted to ease tension and support evening wind-down.

"Since our inception, BRĒZ's mission has been to reduce human suffering and maximize human potential,” said Aaron Nosbisch, founder and CEO of BRĒZ. “We are furthering this mission with the change to a functional beverage company focused on crafting products to support our customers at any time of day. These four blends, ELEVATE, AMPLIFY, DREAM and DRIFT, are the first step in continually evolving BREZ."

Since launching two years ago, BRĒZ has generated $28 million in revenue in 2024 and tracking $13 million in Q1 of 2025 alone, with projected revenue set to surpass $50 million by year's end. The brand is now sold in more than 1,700 retailers, including Wegmans, Total Wine, Amazon and Sprouts, and it is also available on GoPuff and DoorDash for on-demand delivery.