Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • Play With Your Food Game
    • Webinars
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • MORE
    • Favorite Products Poll
    • First Person Q&A
    • Sponsor Insights
    • Store
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Cannabis

BRĒZ Expands Functional Beverage Line

Two introductions include THC, two are THC-free.

BRĒZ Functional Tonics

Image courtesy of BRĒZ.

July 2, 2025

BRĒZ has launched four tonics designed to elevate focus, energy, relaxation and rest.

With two THC-infused and two non-infused options, the beverages feature adaptogens, functional mushrooms and botanicals to support everyday moments. These additions mark the brand's evolution into a functional beverage portfolio, meeting growing consumer demand for alcohol alternatives with intentional effects. The new lineup includes:

  • ELEVATE (CBD/THC-free): A caffeine-powered Strawberry Mango tonic with Lion's Mane, nootropics and adaptogens to support clarity, focus and mental energy.
  • AMPLIFY (THC-infused): A Watermelon Lime tonic combines 5 mg THC, 5 mg CBD, Lion's Mane and adaptogens for an uplifting buzz designed for social connection and presence.
  • DREAM (CBD/THC-free): A non-infused calming tonic with Cherry Chamomile flavor, formulated with mushrooms, adaptogens and botanicals to support rest and relaxation.
  • DRIFT (THC-infused): A tonic that blends 5 mg THC, mushrooms and adaptogens with a Blueberry Lotus flavor, crafted to ease tension and support evening wind-down.

"Since our inception, BRĒZ's mission has been to reduce human suffering and maximize human potential,” said Aaron Nosbisch, founder and CEO of BRĒZ. “We are furthering this mission with the change to a functional beverage company focused on crafting products to support our customers at any time of day. These four blends, ELEVATE, AMPLIFY, DREAM and DRIFT, are the first step in continually evolving BREZ."

Since launching two years ago, BRĒZ has generated $28 million in revenue in 2024 and tracking $13 million in Q1 of 2025 alone, with projected revenue set to surpass $50 million by year's end. The brand is now sold in more than 1,700 retailers, including Wegmans, Total Wine, Amazon and Sprouts, and it is also available on GoPuff and DoorDash for on-demand delivery.

KEYWORDS: adaptogens beverage trends hemp & hemp-derived products mushrooms

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    Ingredients
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Products
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    Innovation Month
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Prepared Foods audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Prepared Foods or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  •  A close-up of a fruit branch on a cherry tree.
    Sponsored byU.S. Tart Cherries

    When Provenance Meets Performance: The Case for U.S.-Grown Montmorency Tart Cherries

Popular Stories

Overhead view of Asian-inspired rice bowls, bao buns, shrimp, chicken, fresh vegetables, and chopsticks arranged on a dark wooden table.

UPFs: The Culinary Science View

Death Row Records Cannabis Nevada Products

Death Row Cannabis Expands into Nevada

Canna Sours Pickle

nuEra Introduces Pickle-Flavored Edibles

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

July 22, 2025

Boost Flavour and Functionality in Plant-Based Beverages With Bio-Based Solutions

ON DEMAND: Demand for plant-based beverages is rising, driven by health, environmental, and dietary trends. Yet, challenges around taste, texture, stability, and nutrition remain.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • Suja Wellnes Shot bottle

    Suja Organic Expands Functional Beverage Line

    See More
  • AlpineStart_900

    Alpine Start Functional Beverage Line

    See More
  • Osulloc Matcha package

    OSULLOC Expands Functional Beverage Portfolio With Matcha Plus

    See More

Related Products

See More Products
  • functional foods.jpg

    Functional Foods: The Connection Between Nutrition, Health, and Food Science

  • Functional Food Product Development

  • trends.jpg

    Trends in Beverage Packaging 1st Edition

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing