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ProductsFormulationBeveragesSugar Reduction

Gatorade Launches First Lower-Sugar Sports Drink

New line cuts sugar by 75% and removes artificial ingredients

By Prepared Foods Editorial Staff
Gatorade Lower Sugar
IMAGE COURTESY OF: Gatorade
October 20, 2025

Gatorade is releasing a new product: Gatorade Lower Sugar, the brand’s first ever sports drink with 75% less sugar than Gatorade Thirst Quencher, it says. 

The new sports drink also contains no artificial flavors, sweeteners or colors from artificial sources, while delivering the bold Gatorade color that athletes know and love, it adds.

The product was developed to meet the needs of consumers who want a sports drink from a brand they trust, but with less sugar and without artificial ingredients. 

Gatorade Lower Sugar will hit shelves nationwide in spring of 2026 and will be launched in four flavors: Fruit Punch, Lemonade and Glacier Cherry, as well as Rain Berry, the return of a fan favorite flavor to Gatorade’s lineup. 

Gatorade Lower Sugar will be available at a suggested retail price of $1.89-$3.39 and be available in 28-fl. oz, 20fl-oz and 12fl-oz bottles.


KEYWORDS: Hydration sports drinks sports performance

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