AIDP: Taste the Trends
AIDP Sip & Sample Bar showcases new concepts at SupplySide Global
IMAGE COURTESY OF: AIDP, Inc.
AIDP, Inc., will use this year’s SupplySide Global booth #5652 event to unveil its Sip & Sample Bar, a tasting center where functional dietary ingredients meet innovative food and beverage design.
Three signature product concepts and ten commercial products will be available to sample at the full-service counter. The signature line includes:
• BRAIN BREW, a coffee beverage with a special supplement blend designed to support the gut-brain axis;• COGNI-SELTZER, an effervescent tablet magnesium delivery system;
• THIRST MAGIC AXIS, a clean label hydration beverage powder with prebiotics, magnesium, electrolytes, and a refreshing Green Apple Melon flavor.
“The Sip & Sample Bar is an exciting addition to our 2025 SupplySide Global experience,” says Mark Thurston, president at AIDP. “As the demand for functional food and beverages continues to grow, AIDP remains committed to developing nutritional health solutions for our customers. By offering booth visitors an opportunity to try Magtein, PreticX, and other clinically supported ingredients as finished products and product concepts, we’re giving science a seat at the formulator’s table.”
Magtein is magnesium L-threonate, a patented magnesium compound that has been shown to effectively cross the blood-brain barrier. Backed by rigorous clinical research, Magtein is a multi-spectrum magnesium that supports focus, memory, mood, sleep, and healthy cognitive aging.* These multiple benefits can help product developers formulate with one magnesium, simplifying consumer education and reducing formula complexity.
PreticX is a non-digestible, low dose xylooligosaccharide prebiotic with strong clinical support. PreticX clinical research studies have found significant alterations in gut composition, which could lead to better metabolic health and benefits to weight management.*
Both Magtein and PreticX will be available to sample in supplement, food, and beverage applications at the AIDP Sip & Sample Bar – two days only, October 29-30, 2025 at SupplySide Global Las Vegas. AIDP Senior Director of Business Development and Food Scientist Dr. Dena Strehlow will be on hand to answer technical and commercial questions.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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