De La Calle, a modern Mexican soda brand inspired by the street tradition of tepache, is kicking off the new year with a new launch: Strawberry Citrus. The new flavor iadebuting alongside the brand’s new campaign, Frutas.

Strawberry Citrus blends juicy strawberries with a bright mix of citrus for a crisp, refreshing soda experience. Crafted through fermentation and inspired by Mexico’s everyday street life, the flavor is a fresh, flavor-forward take on tepache and still honoring tradition while pushing it into a modern soda category.

The launch coincides with Introducing Frutas, a campaign that reintroduces De La Calle through bold fruit imagery and playful collages. The new creative celebrates modern Mexican soda culture and reframes De La Calle as a more vibrant, fruit-driven brand rooted in heritage but designed for today’s shelves.

With 6g of fiber, 60 calories or less, 9g of sugar or less, high Vitamin C, USDA Organic and craft fermentation, De La Calle continues to bridge better-for-you credentials with bold flavor.

Strawberry Citrus launches nationally with Target as a key retail partner, and will also be available at additional retailers and online.