Fly By Jing Launches Mild Chili Crisp
New garlic-forward offering expands accessibility with less heat and more texture
Fly By Jing, a brand known for bold, transformational flavors inspired by the soul of Sichuan, launched its first non-spicy chili crisp: Mild Crunchy Garlic Sichuan Chili Crisp. The product showcases a toasty garlic flavor and crispy bits. The new flavor rolls out at Whole Foods Market nationwide and on flybyjing.com.
Mild Crunchy Garlic delivers the beloved, deeply savory, layered flavor of the brand's bestselling Original Sichuan Chili Crisp while amping up the crisp factor and dialing down the spice. It shifts the focus from heat to texture, bringing a welcome crunch and deep umami flavor to every bite. Designed for every level of heat tolerance, it's a chili crisp that invites, not intimidates.
The launch builds on Fly By Jing's mission to bring Sichuan flavors to more people, following the success of recent less-spicy releases—Classic Soy, Creamy Sesame and Roasted Garlic Noodles—which have collectively driven 20% of new direct-to-consumer customer growth. Mild Crunchy Garlic continues that momentum, creating new occasions for shared meals across ages and spice tolerances.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
