Sargento expands into the lunch kit category with Mighty Bites, featuring natural meats, cheeses and branded snacks. The line aims to give families a higher-protein, more ingredient-conscious alternative to traditional options.
Retailer’s top trends spotlight cultured dairy, protein-fiber pairings, mini meals, citrus sparks and Asian-inspired mashups
March 30, 2026
From cottage cheese comebacks and dill pickle protein crackers to yuzu seltzers and tikka masala sauces, Kroger sees bold, functional flavor leading the cart. In 2026, shoppers will seek premium experiences at value prices across snacks, meals and beverages.
The brand’s new Whole Wheat Protein Crackers combine a blend of hemp, chia, flax, pumpkin, sesame, and sunflower seeds with whole wheat flour for a crunchy, satisfying snack.
With every distinctive crunch, both flavor innovations redefine snacking and advance the Firehook promise of simple, high-quality crackers to pair, dip, snack and enjoy.
Overall US bakery launches grew by about 1% in 2024. The category was led by cakes, pastries and sweet goods with a 12% increase in launches versus the prior year.
Founded in 2012 by Katlin Smith, Simple Mills is a market-leading natural brand offering premium better-for-you crackers, cookies, snack bars, and baking mixes.
The RITZ brand is tapping into consumer trends with its latest flavor innovation: a layered experience that combines rich, creamy cheese flavor with a bold, spicy kick.
In addition, the Club brand is doubling down on sweet flavor ahead of the holidays with new Cinnamon Sugar Club Minis, a limited-edition offering. Each bite-sized cracker is dusted with cinnamon and sugar, reportedly delivering a blend of sweetness that complements the buttery taste of Club.
The new crackers are free from the top 14 allergens and corn, and contain 20g of complete protein
March 25, 2024
These grain-free Crispbread Crackers™ represent a bold statement in the evolution of clean snacking. Free from the top 14 allergens and corn, with 20g of complete protein and zero added sugar, the artisan flavor profile aims to evolve the snacking experience.