Articles Tagged with ''Crackers''

Flavor Innovation, New SKUs in Cracker Category

Consumers look for better-for-you crackers, as well as nostalgic brand names

March 4, 2022

“I’d never had a cauliflower cracker growing up,” recalls King, the senior marketing manager at Mary’s Gone Crackers, Reno, NV. “And the idea of ‘gluten-free’ was unheard of. The ingredient lists on most of the crackers I ate were a lot longer, too.”

STATE OF THE INDUSTRY: 2022

Innovation in the Bakery Category Balances Health and Indulgence

Bakery innovators are increasingly catering to major health concerns, a trend reflected in 2021’s product launches

Tom Vierhile

March 2, 2022

One-fifth of US consumers described themselves over the past year as “highly stressed on a daily basis,” per Innova’s 2021 Health & Nutrition Survey. The good news is that stress management is easier thanks to an array of new bakery products in 2021.

Airly Oat Clouds Snack Crackers

Climate-friendly snack was developed to remove greenhouse gases from the air

May 21, 2021

Airly launched its first product—Airly™ Oat Clouds™, snack crackers made with wholesome oats and grains. The crackers are the first-ever climate friendly snack developed to remove greenhouse gases from the air.

Purple Carrot Crackers from Real Food From The Ground Up

Plant-based snack brand unveils new vegetable base crackers that are vegan, Non-GMO and Gluten Free Certified

May 5, 2021

REAL FOOD FROM THE GROUND UP, Snacks with a Plant-Based Twist, is upping its game just in time for spring, with the launch of a new vegetable base and cracker innovation.

Goldfish Frank's RedHot Crackers

The new spicy crackers are made with the classic hot sauce ingredients, including notes of vinegar and a premium blend of aged cayenne peppers

April 30, 2021

Goldfish® teamed up with hot sauce brand, Frank's RedHot to create a spicier version: Goldfish® Frank's RedHot crackers. Fans can get their hands on the snack beginning in May.

Simple Mills Organic Seed Flour Crackers

The new crackers are made with a nutrient-dense sunflower, pumpkin and flax seed flour blend

April 15, 2021

This new addition to the Simple Mills portfolio is the company’s first cracker product to receive USDA Organic Certification, representing Simple Mills’ commitment to supporting organic, regenerative farming practices.

Mary’s Gone Crackers Real Thin Crackers

New varieties include Chipotle, Tomato & Basil and Olive Oil & Cracked Black Pepper

October 21, 2020

Mary's Gone Crackers, a gluten-free, non-GMO, organic and plant-based snack brand, launched three new Real Thin flavors: Olive Oil + Cracked Black Pepper, Tomato + Basil, and Chipotle.

RITZ Cheese Crispers

The new snack crackers are available in two varieties, Cheddar and Four Cheese & Herb

July 14, 2020

Available in two bold flavors – Cheddar and Four Cheese & Herb – RITZ Cheese Crispers have a light and crispy texture, achieved through a unique baking process.

Simple Mills Veggie Pita Crackers

New cracker aims to help consumers increase vegetable intake

March 12, 2020

Simple Mills' new whole-food Veggie Pita Crackers are anchored by a unique sweet potato/parsnip/celery root blend that delivers the nutrients of one-third of a serving of sweet potato in just nine crackers.

2020 RETAIL NEW PRODUCTS ANNUAL

Bakery Foods Take Aim at Health Trends, Indulgence

A survey of significant bakery launches

Tom Vierhile

March 6, 2020

Launches grew at a compound annual growth rate (CAGR) of less than 1% from 2014 to 2018, per the Innova Market Insights database. Unfortunately, last year's tally will not advance the cause. Yet plenty was happening if you knew where to look.

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.