New study shows MSG promotes significant sodium reduction, enjoyment of better-for-you foods
August 19, 2020
A new study published in the Journal of Food Science suggests monosodium glutamate (MSG) can be used to significantly reduce sodium while also promoting the enjoyment of better-for-you foods like grains and vegetables.
New product features Mitopure, a pure form of Urolithin A that works to counter age-associated cellular decline and improve muscular strength
August 19, 2020
Pioneering life sciences company, Amazentis, announced new clinical findings and the commercial launch of Timeline Cellular Nutrition in the United States. After a decade of research by leading scientists and medical doctors, Timeline Nutrition offers Mitopure™, a highly pure form of Urolithin A proven to help counter age-associated cellular decline and improve muscular strength.
Study finds that during the initial three months of US lockdown, disease prevention, digestive health, and immunity were the top reasons for taking supplements
August 17, 2020
While prevention and wellness remain top concerns, the coronavirus pandemic has prompted US supplement consumers to change their diet and supplementation to boost immunity, according to a new survey.
Company uses plants and science to improve taste and lower sugar content
August 14, 2020
Soylent Nutrition, Inc., the makers of Soylent complete nutrition beverages, powders & bars, rolled out improved, better-tasting versions of its drinks. This is the most recent display of how the seven-year-old food tech start-up is shaking things up for the better under its new leadership.
Wellness Brand continues celebrity rollout series of oral hydration solutions
July 29, 2020
Inspired by the platinum hit song "Yummy," Liquid I.V. crafted a Guava Hibiscus version of its flagship product, Hydration Multiplier. With each sip of this drink mix, consumers can taste juicy pink guava and just a hint of hibiscus.
New product line offers options to support hair health, stress management, cognition
July 29, 2020
Zhou Nutrition Water Enhancers are available in six natural flavors, and support a variety of wellness needs, from hair and skin health, to memory, and management of occasional stress.
The US food and beverage industry have managed to balance losses in the foodservice sector with gains on the retail side
July 28, 2020
In the brand new report US Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era, market research firm Packaged Facts forecasts that sales of major beverage categories will increase from $150 billion in 2019 to more than $160 billion by the end of 2020 and will eventually exceed $170 billion in sales in 2024.
Investors back rapidly growing wellness shot brand via virtual fundraising
July 28, 2020
Vive Organic, makers of doctor crafted, cold-pressed wellness shots, announced the closing of a $13-million Series B funding round led by Monogram Capital with participation by Cambridge SPG and Powerplant Ventures.
Consumers are expected to show higher levels of interest in their immune health
July 21, 2020
Looking ahead to the years after the COVID-19 outbreak, consumers are expected to show higher levels of interest in their immune health. This could open doors for more products with a specific focus on immune health rather than those with multiple health messages of which immunity is simply one of many.
New superfood protein powder contains botanicals, adaptogens, and functional mushrooms
June 24, 2020
Plant Protein+ is the protein for the modern gatherer, made entirely from seven pure, natural, organic seeds and seven botanicals, adaptogens, and functional mushrooms, without any of the isolates, grains, or other processed ingredients often found in plant-based protein powders.