Articles Tagged with ''eating behavior''

Gen Zs, like the Millennials, prefer food and beverages with transparent labeling and an absence of artificial ingredients; skeptical of big brands and too many label claims, finds the NPD report, which takes a holistic look at the attitudes, behaviors, and voices of Gen Zs.  

The 2016 Foodmix Marketing Communications Brand Love Attributes and Usage Study uncovered the extent to which consumers love food brands, the feelings and emotions that drive brand love, and the ways in which brand love impacts consumers’ marketplace behaviors.

DSM, the global health, nutrition and materials company, today published the first part of a new report in its Global Insight Series, focused on breakfast habits and behavior in Europe and the US. The report, drawn from a survey conducted in seven countries, shows that breakfast is a meal under pressure. Around a quarter of respondents say they spend just five minutes to prepare and consume breakfast each week day. Even so, an overwhelming majority of consumers say they want this meal to be a healthy one. 

Comparatively, the men and women of the 45-65 age group are healthier and more active than when their parents were the same age. While this is good news, they also are beset in record numbers by unfortunate health issues, such as obesity, diabetes, cancer, arthritis, and heart disease. To help resolve this dichotomy, nutrition experts recommend eating more nutrient-rich food and beverage products to help fill the gap. Enjoying better foods and beverages can allow many Boomers and X-ers to live longer, happier, and healthier lives.

Millennials have now surpassed Boomers in numbers but Boomers remain a large population and their behaviors still have a significant influence on the marketplace.

There is opportunity to grow brunch occasions, as 40% of consumers eat brunch at least once a week.

Almost one in five (17%) say they have cereal as a snack away from home and 10% enjoy cereal on the go.

While the report showed that tracked eating habits have become healthier, it brought to light the hard fact that, overall, Americans still tend to consume produce grown with pesticides, as opposed to organically grown produce.