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Home » food marketing

Articles Tagged with ''food marketing''

FMI Grocery Shopping Trends

FMI Report Shows Shoppers Embracing Mealtime Routines

Nearly half of US grocery shoppers share weekly meal traditions, with more families cooking at home, dining at consistent times and prioritizing connection around the table
Prepared Foods Editorial Staff
September 5, 2025

More than two-thirds of shoppers are forming new routines this fall centered around their food habits. More than half of Americans plan to prepare more meals at home, dine at more consistent times and prioritize shared meals. 


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Hormel Summer Interns

Hormel Foods Internship Program Highlights Food Science and Beyond

Program offers students from 50 colleges and universities three months of hands-on business experience
Prepared Foods Editorial Staff
May 30, 2025

 The goal of these paid, full-time internships is to create hands-on business experience, offering students opportunities to work with and learn from all levels of Hormel Foods leadership.


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Hippo_Sustainable_Packaging_web.jpg

US Positioned for Additional Growth in Sustainability Sector

The 2024 Sustainable Market Share Index shows CPG products marketed with sustainable attributes increased market share by 2.6 percentage points since last year
Prepared Foods Editorial Staff
May 29, 2025

the price premium in he US market has stabilized, largely unchanged throughout the recent inflationary period. Moreover, the average price premium across all categories is at or below 5% in the European markets studied.


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Food and Beverage Industry Trends

Navigating Uncertainty: How Value, Familiarity and Transparency are Shaping Consumer Choices

As economic pressures persist, consumers are selectively trading up and down, leaning on trusted brands, and demanding greater transparency from the companies they support
Prepared Foods Editorial Staff
May 9, 2025

A significant 68% of US consumers agree that store brand items offer better value than brand name items, and some 61% agree that brand name items are not always higher-quality than store brands. 


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Linda Ohr

ColinKurtis Advertising Adds Food Industry Veteran

Linda Ohr to take on role as senior copywriter
Prepared Foods Editorial Staff
May 6, 2025

As a senior copy and content marketer at ColinKurtis, Ohr is creating compelling content including brand messaging, short form and long form content.


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FMI_21_900

When Authenticity Beats Science: Understanding Truth in Today’s Food System

New research from CFI and FMI reveals five consumer segments with distinct beliefs, offering a roadmap to build trust in a polarized food landscape
Prepared Foods Editorial Staff
May 2, 2025

This CFI/FMI study reveals that people interpret truth in food and agriculture based on a variety of factors including values, motivations, personal experiences and the sources they trust most. The research defines where consumers sit across the truth spectrum.   


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SKU_Accelerator_900

SKU Announces Brands for Spring '25 Track

Eight brands showcase innovation in the food, beverage, personal care and pet categories
Prepared Foods Editorial Staff
March 5, 2025

The SKU Spring '25 selected brands are Fairly Nuts, good dirt, Kobi, Niramaya, PetPax Co, pi00a, Rookie's and Saint Rocco's Treats. Pi00a, which makes Neapolitan pizza frozen pizza with an Asian flair, is SKU’s first brand founded by Deaf and CODA entrepreneurs.


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FMC Crowd and Speakers

Food Marketing: Consumer Insights, Retail Strategies

WMU Food Marketing Conference to draw 1,000 for consumer insights, marketing, retail strategy discussions
Prepared Foods Editorial Staff
February 20, 2025

The two-day event showcases presentations from C-suite retail, manufacturing and third-party executives. It also will feature an update about WMU's food marketing program, which provides talent to the leading companies that attend the conference.


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David Jacobs Mars Executive

Mars Names New Marketing Executive for Food & Nutrition Business

David Jacobs to assume role as vice president of marketing for Mars Food & Nutrition North America
Prepared Foods Editorial Staff
February 18, 2025

David Jacobs joined the company as vice president of marketing for Mars Food & Nutrition North America. Jacobs reports to Dave Dusangh, regional president of Mars Food & Nutrition North America.


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Tandem Foods logo

TruFood, Bar Bakers Unite as Tandem Foods

New name and logo showcase commitment to collaboration, innovation, and excellence
Prepared Foods Editorial Staff
February 13, 2025

The launch of Tandem Foods integrates the complementary expertise and strengths of TruFood and Bar Bakers under a single, cohesive identity that reinforces its position as a leader in the better-for-you snack space. 


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