Articles Tagged with ''food marketing''

Food and beverage company speakers include as many as 11 representatives from Awestruck Ciders, Campbell’s, Constellation Brands, Danone, Hormel Foods, Kellanova, The Kraft-Heinz Company, Niagara Bottling, PepsiCo and WK Kellogg Co.  

Some of the grocery industry’s leading retailers will share merchandising, marketing and consumer insight trends at this year’s at The Food Marketing Conference, March 25-26, at the Radisson in Kalamazoo, Mich. 

Joshi will focus on deepening consumer connections, expanding market reach in the US, leading the R&D organization and driving sustained growth for Nature’s Path’s portfolio of USDA Organic and Non-GMO Project Certified breakfast, baking, and snack brands. 

The report details the continued impact of innovation within CPG, revealing that consumers seek exploration and new experiences as they adjust to active post-pandemic lifestyles. Leading products reflect shifts in Americans’ daily routines, offering increased versatility and venturing into new categories. 

The event at the Radisson Plaza Hotel at Kalamazoo Center will feature CEOs, presidents and directors of business from all areas of the food industry, as well as an update about WMU's food marketing program, which provides talent to the leading companies that attend the conference.

The research, Finding Growth for Food & Beverage at Retail: Winning Eating Occasions throughout the Day, supports go-to-market strategies and ways in which grocers can attract more shopper relevance regarding needs, experiences, tastes, rewards, health – and especially convenience. 

Digital is the force that has been reshaping our lives and will have a greater impact in the years to come. We are in the middle of an accelerating digital revolution that impacts every aspect of consumers’ lives. Moreover, the digital world is evolving into a bigger, faster, more immersive and interconnected entity.

Although there are dollars-and-cents implications for every aspect of a new product, you can’t put a price on absolutely every ingredient. That’s because some brands embrace purpose-driven goals or “social ingredients” that factor into the finished product.

The report found that less than half of food retailers (44%) and suppliers (32%) believe supply chain disruptions will negatively impact their businesses in 2023, compared to 70% of food retailers and 82% of suppliers in 2022.

The specialty market is composed of 63 food and beverage categories which combined account for nearly 22% of retail food and beverage sales.