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Home » food marketing

Articles Tagged with ''food marketing''

VoortmanBakery_900.jpg

Voortman Bakery Cookies

Formally known as Voortman Cookies, the brand reimagines itself with a new look and flavors
May 23, 2017
Voortman Bakery aims to connect with new consumers and disrupt the dynamics of the category by replacing artificial colors and flavors.
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DonSebSonKit_900

Don Sebastiani & Sons Creates New Collective

Company’s brands will be combined to work as one unit
May 18, 2017
Don Sebastiani & Sons rolled out a unique and innovative effort consolidating its rapidly-growing food and drinks business. 
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Food and Beverage Industry Trends

Foodmix Reveals Brand Affinity Research

Foodmix Marketing Communications CEO reveals groundbreaking research at United Fresh Produce Innovation Show
July 19, 2016
Foodmix conducted market research to identify and understand US consumers’ evolving relationships with their favorite food brands.
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FMI_Logo_900

FMI Creates Alliance Between Culinary and Sales

FMI Connect 2016 to debut supermarket chefs community promoting sales, profits and professionalism
April 11, 2016
Entitled Supermarket Chefs, this community will help to promote sales, profits and professionalism by forging collaboration between sales leadership and culinary talent in food retail.
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Reaching Next Generation Food Shoppers Through Kid-Friendly Products

Packaged Facts projects sales for kids' food and beverage will grow to almost $30 billion by 2018
November 17, 2015
Younger children under age nine are a particularly influential demographic for food and beverage marketers. Life-long dietary habits are established during this time period and brand loyalty begins.
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Chobani Launches New Brand Platform and Creative Campaign

Centered on the brand's natural values, Love This Life™ celebrates how good food plays a role in people's lives
May 15, 2015
Chobani announced the launch of a new creative platform and campaign centered on living life naturally.
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Product R&D and Packaging: Time to Talk

Connecting the dots of marketing and distribution with relevant new products and packaging
Bob Garrison, Chief Editor
Robert Garrison
November 21, 2014
Remember when life was simple—when the most challenging puzzle involved paper, a colored pencil and picture requiring you to simply connect the dots.
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