Survey data published in the report reveal that as of 2018, in terms of the three main meals, a far higher share of adults consider breakfast to be the most important meal of the day compared with lunch or dinner.

Generation Z, or those under 25, spent a relatively equal amount on food at-home vs. away-from-home, while that gap widened in older generations.

An increasingly adventurous consumer creates opportunities for bolder, unconventional flavors and novel varieties that bring an element of surprise and the potential to create a social media buzz.

Last year frozen foods were included in 9.8 billion eating occasions in home, up 2% from a decade ago, an increase that represents billions of meals, according to NPD’s daily tracking of U.S. consumers’ eating behaviors.

Perhaps the most significant effect social media has had on the food industry involves the visual narrative around food and beverages.

NPD Group projects consumer trends for 2019 and beyond.

After a decade or more of focusing largely on the needs, preferences, and behaviors of Millennials, the food industry is ready to focus its attention on Gen Z.

Between the money they have and the money their parents spend on them, Gen Z is already having a significant impact on the American economy.

New research from Mintel reveals that almost three in 10 (28%) Younger Millennials (aged 24-31) drink at home because they believe "it takes too much effort to go out."

"Innovation drives our company's growth, and snacks have played a large role in that growth since 2016," said Lauren Keller, senior brand manager at Columbus. "Since then, The Columbus® brand has grown 18%.  And we always keep to our San Francisco heritage and love for craft meats."