As a whole, Generation Y will collectively spend more than $200 billion annually starting in 2017 and $10 trillion in their lifetimes, a significant portion of which will naturally be on foods and beverages.
April 13, 2014
While definitions of its exact scope vary, the buying power of Generation Y is both enormous and growing.
The affluent population in the U.S. has increased in size and financial resources.
September 23, 2013
The study projects that there are now 62.5 million U.S. affluents, up more than 6% over the past two years (affluents are defined as adults aged 18+ living in households with at least $100,000 in annual household income).
Concentric Marketing released the results of a recent study it conducted around brand attitudes, shopping habits and preferences of Millennial consumers.
September 3, 2013
The results reveal some divergence from some of the commonly held beliefs surrounding this important and upcoming cohort.
When historians look back at 2012 for the soup category, they may come to the conclusion that this was the year soup makers “turned the page” on Baby Boomers and went into a full embrace of Millennial consumers.
The younger demographic faces a world far different from that of its parents and prior generations. This group is embracing new philosophies and expectations for its foods and beverages, be it in schools, in restaurants or in the grocery aisles.