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Home » millennial generation

Articles Tagged with ''millennial generation''

MillennialCereals_900

Cereals Make Millennial Appeal

Cap’n Crunch recently released limited edition offerings designed to appeal more to an older, male-centric demographic
December 5, 2016
Recent market research has shown that morning is no longer the primary time when cereal is consumed, and young adults now consume it just as much as kids.
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Food and Beverage Industry Trends

Millennials Impact Food Packaging Trends

Foodservice Packaging Institute’s latest trends report finds common threads throughout industry
November 22, 2016
This year’s 2016 Trends Report from the Foodservice Packaging Institute revealed key industry shifts that focused on industry changes being driven by the generational influence of millennials.
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Trends in Vegetable Consumption

Younger consumers drive growth of fresh and frozen vegetable consumption
November 21, 2016
Boomers, ages 60 and up, on the other hand, decreased their consumption of fresh vegetables by 30% and frozen vegetables by 4% over the same period.
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Specialty Food Trends

Engaged consumers, alternative channels fuel surging specialty food segment
November 1, 2016
Americans, especially millennials and men, continue to discover specialty foods and beverages as they become a larger, more integral part of the American diet, according to "Today's Specialty Food Consumer," an annual report from the Specialty Food Association
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Food and Beverage Industry Trends

Attributes Driving Consumer Marketplace Behavior

Consumer research study measures attributes associated with brand love to help understand US consumers’ evolving relationships with preferred food brands
October 12, 2016
A new study measuring consumer connection to their favorite food brands continues to offer insight on the extent to which consumers truly love food brands, the feelings and emotions that drive brand love, and the ways in which brand love drives consumers’ marketplace behaviors.
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Homemade Craft Coffee

At-home craft coffee brewing embraced by young urban consumers
September 28, 2016
Craft coffee brewing, like using pour over cones, French presses, and vacuum brewers, is how 11% of US young adults, ages 18 and over, brew their coffee at home
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EatingBehaviors900

Boomers Set Their Own Food Standards

Survey shows how generations differ in what they look for in food
September 23, 2016
It’s no secret that Millennials are changing the food and nutrition landscape. But Boomers have their own set of unique ideas about what they want on their plate.
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EatingBehaviors900

A Generation Look at Dinner

Center of plate proteins have rebounded among kids, teens, and young adults while older adults are consuming less
August 30, 2016
Each group’s motivations, needs, and wants when it comes to dinner are as varied as their taste in music.
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EatingBehaviors900

Snacking Trends Among Millennials

Consumers snack for a variety of reasons such as the functional need for an energy or nutritional boost
August 8, 2016
Over a third of consumers globally say they snack regularly, with the figure rising to just over 40% for young people aged 18-34, as the practice of modular eating becomes more accepted as an alternative to eating three main meals a day, according to consumer insight firm Canadean.
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MillennialHabits_900

Media Habits of Millennials Study

The “Media Habits of Millennials” study investigated whether social media and influencer marketing have eclipsed the impact of traditional editorial coverage
July 26, 2016
The “What Matters to Millennials” study set out to unpack the marketing buzzword “authenticity” and to learn what creates an authentic brand according to millennials.
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