Study also finds that more than one-third of millennials call their grocery shopping style ‘thrifty’
May 25, 2016
Retale, a location-based mobile advertising platform for retailers and brands, announced the results of its first annual “Retale Millennial Grocery Report” – a commissioned study examining grocery shopping preferences among millennial (18-34 years old) consumers. 1,000 millennials across the U.S. were polled for the study between May 2-6, 2016.
A mix of generational, life stage, and aging influences will inform the future of eating in the US
May 13, 2016
Age, ethnicity, life stage, and values also influence current and future eating behaviors, based on a recently released NPD study that leverages 30 years of actual consumption data to quantitatively determine what is myth and reality about eating patterns among the generations.
Demanding what you want and when you want it are hallmarks of Millennials, the 69 million US adults currently age 18-34
April 27, 2016
This pronounced proclivity for bold and confident individualism extends noticeably to Millennials’ food choices, according to market research publisher Packaged Facts in the brand-new report Millennial Menus: Culinary Trend Tracking Series.
Millennial parents, multicultural children, and childhood obesity are influencing how industry players manufacture and market foods for kids
April 14, 2016
In fact, more than a quarter of parents (26%) learn about a new product as a request from their child, according to market research publisher Packaged Facts in the brand-new report, Kids Food and Beverage Market in the U.S., 8th Edition.
US consumers are using fewer dishes and ingredients in meal prep; eating occasions are flat
March 11, 2016
This unprecedented shift in consumer attitudes and behaviors have food manufacturers struggling to find growth in a changing marketplace where legacy brands are ceding share to smaller, new entrants and the store perimeter is outperforming center of the store.
It seems that every major food company is trying to understand this unique audience and many are blaming them for the seismic shifts that are taking place in the food industry.
Millennial dads are more likely than other 18- to 34-year-old men to agree that they are better off financially than they were 12 months ago
December 14, 2015
For the past decade highly confident consumers have been much more likely to be found among 18- to 34-year-olds, no matter what the overall economic climate and despite the fact that Millennials have experienced more economic turmoil and financial hardship than their Gen-X predecessors.