The maker of simple ingredient bars also introduced a new variety to its RXBAR Craft Batch line
January 16, 2023
Sweet, salty and crunchy, RXBAR Granola is made with distinctive, simple ingredients and 10g protein per serving. Plus, it delivers light, crispy clusters for texture sensory.
New bars offer morning convenience and simple ingredients
December 5, 2022
Kellogg’s RXBAR® A.M. meets the need for a wholesome, on-the-go morning snack with real, simple ingredients like soft-rolled oats, creamy nut butters, and a touch of honey for sweetness.
The new bar contains 12g of protein, simple ingredients and no added sugar
August 8, 2022
Containing simple ingredients – including dates, egg whites, almonds, and cashews – Chocolate Cinnamon Brownie is a decadent, limited-time addition to the RXBAR portfolio to offer fans more taste variety.
New bars contain 10g of whole food protein from egg whites and almonds, and honey as a sweetener
June 13, 2022
Powered with 10g protein and a few simple ingredients, such as soft-rolled oats, creamy nut butter, honey, egg whites, crispy brown rice and pumpkin seeds.
RXBAR Snickerdoodle joins Pumpkin Spice, Gingerbread and Pecan flavors in limited-edition holiday line-up
September 28, 2021
All five seasonal products are inspired by decadent seasonal treats, from a warm pecan pie to cookies fresh from the oven, and are made with simple, wholesome ingredients for a better-for-you alternative to seasonal sweets.
Made with simple ingredients like egg whites, fruit, nuts and gluten free oats, the new RX A.M. Oats Packets offer 10g of protein and 5g of fiber per packet
February 1, 2021
Featuring the same recognizable ingredients and balanced nutrition as the brand's signature RX A.M. Oats Cups, the new RX A.M. Oats Packets boast easy-to-store packaging and a new flavor just in time for the coldest days of winter: Cinnamon Spice.
On one side of the food and beverage processing industry, food manufacturers have been tasked with solving issues of food and ingredient safety and security. From the other side, consumers are more closely scrutinizing the ingredients and processes involved in the food products they purchase.
New layered protein bar balances indulgence and nutrition
August 12, 2020
RXBAR launched a layered protein bar, RXBAR Layers, inspired by its signature, simple protein bar with an added layer of rich nut butter for the balance between indulgent and nutritious.
Annual BCG/IRI study highlights role of acquisition, innovation, surgical pricing, ecommerce, and consumer-trend fulfillment
May 6, 2020
The US consumer packaged goods industry increased by 2.2% in 2019, outpacing 2018 growth of 2.0%, according to the eighth annual Boston Consulting Group (BCG)/IRI CPG study released at the end of March. The growth was driven exclusively by pricing adjustments in the face of declining average volumes across measured channels. Despite the volume drop, top growth leaders saw their volumes increase over 2018.
Product innovations bring nutrient-dense promise to frozen, refrigerated, snack mix and treat-focused aisles
February 17, 2020
Like all KIND snacks, the newest offerings were created in a way consistent with the KIND Promise: the first ingredient in its snacks is always a nutrient-dense food recommended for daily consumption.