Children were one of the first consumer groups that firms pursued in their marketing efforts. Though more manufacturers of healthier foods and drinks have repositioned their brands to attract children,
Manufacturers are simplifying their formulations to satisfy the label-reading consumer. A method that companies use to reframe their brands’ ingredient lists is describing the components in a most basic and
Kraft Foods extended its Jell-O brand’s sugar-free range with three new antioxidant-rich flavorings: Açaí, Raspberry Goji and Wolfberry. Kraft capitalizes on the thriving Superfruit trend in a very clear attempt
The concept of blending dry mixes to create frozen cocktails has unexpectedly moved into the frozen yogurt smoothies area. In the U.S., Yogurt Technologies launched its Shake it Alive! frozen
Cause-related marketing marks one driving force behind a rising number of consumer packaged good items. An item that supports a charitable cause is certainly one means to promote the feeling
The reporting requirements of the Reportable Food Registry (section 417 of the Food Drug and Cosmetic Act) are now in effect. Companies registered with the FDA should make themselves current on their reporting obligations.
Lower-cost OptionA sweetened, dried cranberry (SDC) has been added to a portfolio of dried fruit ingredients. Ocean Spray’s Ingredient Technology Group has introduced new Choice SDC, a low-cost option that
Yogurt reduces calories and adds fiber; an all-natural spreadable cheese; Dove adds peanut butter to its chocolate; and energy drinks take on relaxation.
Manufacturers and suppliers alike are realizing the importance of sustainability to their consumers and are implementing ìgreenî measures to quell as many concerns as they can. However, the question at hand is whether these efforts will have any real added value.
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