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Major manufacturers in the breakfast cereal world have taken creative approaches to increase the eating occasions for cereal, driven by innovative advertising campaigns. Kellogg, for instance, has launched the Kellogg's Froot Loops Sweetened Multi-Grain Cereal in Grab 'N Go Cereal Packs, with each pack containing 90 calories.

To Go Brands has launched Acai Natural Energy Boost, a beverage mix available in single doses, but formulated with organic açaí, as well as six other organic Superfruit powders and extracts, with an energy positioning.

Licensing is not new to the world of packaged goods.

As the energy drink market, especially in the U.S., continues to grow and develop, companies increasingly look for ways to differentiate themselves in the marketplace.

The choice of colorant used in a product depends on an array of factors, from product formulation through shelflife storage conditions.With an ever-expanding palate of colorant options for food and

The success of many products depends on coloring additives. Keeping products ìlooking like newî remains a formulation challenge.

Formulation goals, from boosting protein in nutritional beverages to the creation of trendy ethnic foods with savory cheeses, can be achieved through the use of whey, milk and cheese ingredients.

Incorporating an acidulant into a food or beverage not only aids in preservation, but also in developing a productís characteristic taste and flavor.

Roasted, braised and sautÈed flavorings contribute taste appeal and also enhance the appearance of quality in meats, seafood and vegetable dishes.

This yearís Spirit of Innovation Awards feature a diverse array of products--and an equally diverse range of teams and approaches to development.