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The brand is repositioning hydration to address broader consumer needs beyond athletics. The shift highlights opportunities for clearer messaging and lower-sugar formulations in a crowded category.

Sustainability-marketed products now account for more than a quarter of US CPG sales. The findings highlight continued consumer demand and long-term growth opportunities for brands.

Mars and ofi are scaling regenerative agriculture across Ecuador’s cocoa supply chain, signaling deeper investment in climate-smart sourcing. For product developers, the move underscores how sustainability initiatives are increasingly tied to ingredient resilience, supply security and long-term formulation strategies.

Celleste Bio produced chocolate using cell-cultured cocoa butter that matches conventional performance. The breakthrough signals new opportunities for product developers to address supply constraints while maintaining quality and functionality.

Bullish invests in the pasture-raised snack brand as demand rises for transparent, functional protein options. The move reflects growing interest in cleaner-label meat snacks and shifting preferences in on-the-go nutrition.

New survey data shows most consumers are concerned about ultra-processed foods but continue purchasing them for convenience. Taste, affordability and shelf life remain key drivers shaping real-world decisions.

The 2026 FABI Awards recognize 28 food and beverage products gaining traction on menus, with 10 earning top “Favorites” distinction. The lineup reflects key trends, including global flavors, dairy-free innovation and more functional organic formats.

Conagra Brands has tapped John Brase as its next president and CEO, effective June 1, 2026. The leadership transition marks the end of Sean Connolly’s more than decade-long tenure. Brase brings over 35 years of CPG experience, including leadership roles at Smucker and Procter & Gamble. His background in portfolio strategy, brand building and operational execution signals continued focus on growth and efficiency for the company.

Hershey is combining its snack portfolios under a single commercial model to streamline strategy and execution. The move aims to strengthen retail partnerships and accelerate innovation across categories.

The Specialty Food Association has finalized its integration of Good Food programs, members and events. The move expands resources and introduces a new qualification standard for specialty food businesses.